Case Study:   “The Third Battle of Bull Run: The Disney’s America Theme Park (B)”   

Purpose:  The purpose of this assignment is to read a case study and identify the most significant business problem the company faced while assessing the various types of organizational communications used to manage the problem.  

Assignment:  Your task is to read the case study, and after careful analysis, formulate a succinct response that is no longer than two double-spaced typed pages. You must also include a title page and separate reference page.  

Your response must include a clear identification of the most significant business problem facing Disney, prompting the public statement. Remember this is your educated opinion which must be supported with evidence. You may find the evidence needed in the case study, but you may also use credible external sources. In addition, your response must assess the various types of organizational communication Disney used to manage the problem. Examine the different audiences/constituencies and determine how the message differed or would have differed. It is important that your paper has the three sections— introduction with a thesis, body with support for the thesis, and a conclusion.