DISCUSSION:

 What is the outcome of conducting a market opportunity analysis? Examine  two components of the MOA and assess how each contributes to an  effective IMC. Incorporate concepts and examples from this week’s  lecture in your post.  Respond to at least two of your classmates’  posts. 

EDWARDS DISCUSSION:

After conducting a market opportunity analysis an organization can  understand how to attract customers and what opportunities may be  available. Researching an area will let you know what products customers  are using and what they don’t have available to them. For instance, a  market opportunity analysis will help me determine if a certain area  needs a fine dining restaurant. Key things the MOA will give is how many  other restaurants are nearby, the number of tourists, and the average  income of the people in that area. The outcome of conducting a market  opportunity analysis will also prevent a company from suffering huge  losses, planning ahead and identify problems that cause the company’s  equity brand to decrease.

One component of the MOA is the number of potential buyers, “managers  want to make sure that a potential market will be lucrative enough to  pursue. Revenue flows can measure the volume of product and service that  markets will demand” (Ogden & Ogden, 2014, p. 2.4). Another  component of the MOA is to identify what group of people are more likely  to buy your goods which is considered a corporation’s target. Both of  these components contribute to an effective integrated marketing  communication by way of making sure everyone within the company  including the stakeholders spread the same messages throughout  campaigning.

References

Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more. Retrieved from https://content.ashford.edu/books/AUOMM615.14.1/sections/sec10.5?search=integration#w125876 (Links to an external site.)