Assignment 1: Rebranding a Business : Solution Essays

Choose a brand from the list below which has recently Re banded itself through its Marketing.  This can include some of the following activities; updating their image, changing their logo, significantly expanding their product line, revamping their products.  Research the company and answer the following questions in a 2  page paper.Identify and describe the brand. Describe their previous image as a brand. Identify the reason for the rebranding.  Why was the company trying to bring about change? Thoroughly describe the rebranding that the company went through. Focus on at least three (3) areas of change for the rebranding; i.e. logo, product line, packaging, slogan, advertising, endorsements, etc. Do you think the rebranding was successful? Explain why or why not.  Use facts (references) to support your answer such as changes in sales, increased market share, etc. Use at least three (3) quality references to support your paper.  You will be graded on the content as well as your writing and mechanics which includes grammar, spelling, punctuation, etc.  Include an introduction and conclusion paragraph to pull your paper together. Include any references used including our text and any articles or websites used in your paper.  List these references using APA formatting and including all required information.