Discussion on Zappo’s Marketing Strategies

Student’s Name

Institution Affiliation

Date

Week 6 Discussion on Zappo’s Marketing Strategies

Zappo’s is a company selling many products created after the founder who was searching for a pair of shoes and after searching from different mall without gain, he embraced the online idea. The marketing strategy for Zappo’s is fashion and being a voice for the customers. Their solution is ‘right message right time’ whereby they do not define who they are but their customers should define who they are. In their marketing strategy, Zappo’s delivers the exact product that is purchased online through eliminating shipping cost and free return overnight. 

They have collaborated with Google to have an ad where if in Google search you type the word shoes, the Zappo’s option appears. This strategy ensures that they capture the users in need of shoes online by giving them an option to check with Zappo. They attract their users in multiple channels with multiple choices. They attract customers based on the product’s actual value and broad selection. While using this mode of marketing, Zappo pays Google for every time their ad is clicked. I like Zappo’s idea of working out the online disadvantage of not trying before wearing with investing in an effective call center and free shipping.

Response to Iliyah Berry

I like your discussion on Zappo’s marketing strategy. You have discussed major points on the company marketing through the use of the Google ad where every click they pay for it. The company has maximized their strategy in customers’ benefits and this customer related strategy has maximized their sales. They also give customers opportunity to create profiles on their websites to increase the access of customers’ need. Zappo uses little fun and weirdness while advertising their products by using videos full of humor to advertise their stock. The company uses strategies to cultivate relationships with the current customers rather than concentrating on accumulating new customer which strengthens customer service while marketing their brands through word of mouth and referrals.  Do you think that Zappo has entirely built its business on digital realms? 

Response to Brad Hicks

I really admire your mode of discussing Zappo’s marketing strategy in their business. The use of humorous video as you stated in your discussion is one magic strategy that will make customers to always go back to check their ads. Your mode of explaining the strategy is overwhelming and you have discussed all the important and basic points on the Zappo’s marketing strategy.  Its marketing strategy is standing out above other business by cultivating relationships and social networks. One of its strategies is cross-promotion which is selling much as the world is becoming digital. Their competitive edge is based on providing exception customer service rather than special products and special pricing which ensures that they are always coming back as they recruit new ones. Zappo’s utilizes technology and word of mouth in implementation of its core values. Do you think Zappo engages their customers effectively?

Week 6 Discussion on Zappo’s Marketing Strategies

Student’s Name

Institution Affiliation

Date

Week 6 Discussion on Zappo’s Marketing Strategies

Zappo’s is a company selling many products created after the founder who was searching for a pair of shoes and after searching from different mall without gain, he embraced the online idea. The marketing strategy for Zappo’s is fashion and being a voice for the customers. Their solution is ‘right message right time’ whereby they do not define who they are but their customers should define who they are. In their marketing strategy, Zappo’s delivers the exact product that is purchased online through eliminating shipping cost and free return overnight. 

They have collaborated with Google to have an ad where if in Google search you type the word shoes, the Zappo’s option appears. This strategy ensures that they capture the users in need of shoes online by giving them an option to check with Zappo. They attract their users in multiple channels with multiple choices. They attract customers based on the product’s actual value and broad selection. While using this mode of marketing, Zappo pays Google for every time their ad is clicked. I like Zappo’s idea of working out the online disadvantage of not trying before wearing with investing in an effective call center and free shipping.

Response to Iliyah Berry

I like your discussion on Zappo’s marketing strategy. You have discussed major points on the company marketing through the use of the Google ad where every click they pay for it. The company has maximized their strategy in customers’ benefits and this customer related strategy has maximized their sales. They also give customers opportunity to create profiles on their websites to increase the access of customers’ need. Zappo uses little fun and weirdness while advertising their products by using videos full of humor to advertise their stock. The company uses strategies to cultivate relationships with the current customers rather than concentrating on accumulating new customer which strengthens customer service while marketing their brands through word of mouth and referrals.  Do you think that Zappo has entirely built its business on digital realms? 

Response to Brad Hicks

I really admire your mode of discussing Zappo’s marketing strategy in their business. The use of humorous video as you stated in your discussion is one magic strategy that will make customers to always go back to check their ads. Your mode of explaining the strategy is overwhelming and you have discussed all the important and basic points on the Zappo’s marketing strategy.  Its marketing strategy is standing out above other business by cultivating relationships and social networks. One of its strategies is cross-promotion which is selling much as the world is becoming digital. Their competitive edge is based on providing exception customer service rather than special products and special pricing which ensures that they are always coming back as they recruit new ones. Zappo’s utilizes technology and word of mouth in implementation of its core values. Do you think Zappo engages their customers effectively?