Week 8 International Marketing

Hello class, my company’s selling proposition in Indonesia will define the company’s unique position in the marketplace to create a pricing power that will be loved by the customers. It will assist the company in standing apart from competitors which assisting it to avoid the trap of pleasing everyone. The selling proposition will be unique where the customers will see what the business has to offer that the competitors cannot. The culture of the company will be to build its products and the values it stands for.

The sales promotion to use in the shoe company would be loyalty points which will help in building a base of loyal customers. This will entice customers to shop more especially in our online outlet. According to SparkPay (2014), loyalty points are known in providing great customer service which will be essential, in the success of the business. This will be achieved by the provision of virtual cards where a customer will gain points after the purchase of a shoe. SparkPay (2014) continues to state the importance of loyalty points which include building a loyal customer base that gives a loyalty system to keep customers coming back and provides customers with better satisfaction. 

Reference

SparkPay,. (2014). The Top 10 Most Popular Types of Sales Promotions. Capital One. Retrieved from https://www.sparkpay.com/the-top-10-most-popular-types-of-sales-promotions

Response to Baljinder Shergill

Hello Baljinder, I like your discussion about selling proposition and sales promotion techniques. Sales promotion is one essential element and may include free samples, trade fairs, demonstrations, loyalty programs, exchange offers, exhibitions and contests. A company employs promotional techniques that will communicate with the target market to form a promotional mix.  The communication means influence the promotional techniques. In your shoe company’s selling proposition, differentiation is the most important tactical and strategic activity where your company should constantly engage. How will you ensure efficiency of your sales proposition technique?

Response to William Braddock

Hello William, I like the way you have elaborated on the sales proposition to use on your Japan shoe company. I like the way you have incorporated special offers to your products to promote your sales. Your company has decided to invest on promotional and advertising techniques to create awareness to your customers about your product. Involving the third parties in your promotion like local agencies plays an important role in sales promotion. How will ensure customer loyalty to your products?