Sales Manager Skills and Responsibilities

A sales manager sell’s a firm or a company product by implementing sales plan and
supervises the sales staff. They play a key role in failure or success of an organisation and
they play pivotal role in sales targets achievements and generate revenue for the company
(Chunawalla, 2007). The sales manager establishes the sales objectives through developing
and forecasting a regions annual quotas and projects profit and sales volume of existing and
new products. The sales manager develops fields’ sales plan through implementation of
national sales programs. It is his or her duty to adjust and establish selling price through
monitoring competition, price, and supply and demand (McKinney, 2014).
Determines gross profit and annual unit through implementing market strategies and
analysing trends and results is hi/her duty. As a sales manager’ one maintains technical and
professional knowledge through attending educational workshops, participating in
professional societies, establishing personal networks and reviewing professional
publications. They maintain nations staff job by; recruiting, training and orienting employees.
They also discipline and counsel employees and are involved in monitoring, planning and
appraising job results. They are responsible for selling and improving and maintaining clients
(Chunawalla, 2007).
They are responsible in maintaining data and records for future references and thus
have to have good record keeping skills. He/she makes major decisions for the company and
should act as a pillar to support and stand by his team during times of need. He should have
supervision skills to ensure his team stays on track by making sure they live to their
expectations. They should have ability to generate leads for the organisation by mapping

Running Head: SALES MANAGER SKILLS AND RESPONSIBILITIES
potential customers’ thorough generation of new opportunities. They are responsible in
delegation of responsibilities according to their interests and specialisation and strive in
establishing the best of every employee.
Sales managers receive all kinds of information- rumours and from reliable sources
and thus they should have analytical abilities and thus they should be good judges. They
should be good communicators both written and spoken. They should have the ability to
attain goals, and get people to do things. The managers should be dependable, creative, have
the ability and desire to make things done. They should practice what they preach; they
embody the company policies through selling them and not telling them, and should quick
thinkers able to pinpoint problems easily.
I possess an ability to work under pressure through maintaining zeal and positive
attitude even when the situations are tough. Possession of management knowledge is a
strength that helps in sound understanding of modern technologies in sales field and
possession of management skills. The leadership talent is inborn and I would ensure people
enjoy working for them and would strive in building skills for the team. Creativity skills are a
strength that will help in generating ideas and will help in solving problems through
generation of solutions. Cooperation skills will aid working with the team in friendly way,
inspiring them to collaborate through a cooperative manner.
Communication skills is an added strength in my life and it will help in helping team
members to have clear understanding of their position and what they are supposed to do. It
can also help in creating good relationship with the employees by utilising horizontal
communication in which members can communicate without the fear of the boss but rather
change the view into a leader. Possession of enthusiasm is an added advantage to the job, it
creates zest for the job, positive, eager and responsive attitude and it is achieved through

Running Head: SALES MANAGER SKILLS AND RESPONSIBILITIES
smiles. Common sense is strength that will help in solving issues maturely and will help in
realising problems and arriving with solutions. Technical knowledge on managerial skills is
an added advantage as application of the knowledge will improve the organisation.

Running Head: SALES MANAGER SKILLS AND RESPONSIBILITIES

References

Chunawalla, S. (2007). Advertising, Sales and Promotion Management. Mumbai:
Global Media.
McKinney, A. (2014). Real-Resumes for Sales. Sarasota, FL: PREP Publishing.