More is More by Blake Morgan

For a business to thrive, it has to ensure that the parties who affect the bottom line remain happy and content. Companies need to understand the importance of relationships with customers before they can take the necessary steps to enhance them and maintain them. More often than not, companies focus on getting new clients and somehow neglect the old ones. The customer relationship is a dainty seedling. It has to be watered and nurtured constantly lest it wilts and dies. 

Blake Morgan has created a viable roadmap to achieving a customer centric business environment. She has outlined ideas that are applicable to any organization regardless of size. Her ideas are simple enough but incredibly important and quite effective if executed right. She gives practical examples. The ideas can be implemented immediately and the results will be apparent within a short time. 

More is More is an enthusiastic appeal to business owners and leaders to develop and obsession with their customers. To go above and beyond the realm of duty. Her passion and knowledge of the subject is apparent in her delivery. The book is well written and informative. It is interesting and appealing. She does not blab, she shares wisdom.

The book begins with the introduction of DOMORE. It takes a while to realize that the author has fashioned it into an acronym and each chapter is titles with a letter. It is clever, a little confusing at first, but clever. The question of customer experiences has been around for eons, it is time it was appropriately tackled. This book is only the beginning.