The Importance of a Strong Company Culture

A strong corporate culture is important to help the organization in acquiring and retaining top quality employees, promote the brand’s image to customers, and maintain a strong organization. A strong organization culture has helped organizations such as Google and Walmart be desired as places for work. Organization that are well known for their strong corporate culture ensures that they stretch the culture all over their business aspect. An organization culture is noted to be an important force that helps shape attitudes and behaviors of all members in an organization. 

Some of the elements of a strong company culture of trust and integrity include promoting trust levels between employees and management. Building a strong culture requires management support right from the top. It is considered important for the employees to be aware that they can get support of their manager. The management of organizations with a strong culture ensures that employees get valued and respected. This helps such an organization to attract top-quality candidates and enhance their retention rate (Kane‐Urrabazo, 2006). 

Another element of a strong company culture is that the people in the organization need to take pride in what they do. This can best be achieved by making the employees understand the values and mission of the company. Employees needs to understand the reason why they work in the organization. Understanding the values of an organization is important as it helps in guiding employees and make them enjoy their personal lives. When employees better understand the mission of an organization they become engaged in the job, and want to offer their input for the success of the mission and the entire company. This element had been critical to the success of Facebook as the CEO, Mark Zuckerberg, that a company offers the best opportunity to acquire the best people and bring them together and aligned with their incentives to get things done. 

A third element of a strong company culture of trust and integrity include encouraging everyone to learn and develop, either individually or collectively. This may be achieved by with providing advancement opportunities and allowing chances for empowerment. Empowerment involves delegation of authority to the employees. This assists in giving the employee greater authority and responsibility to deal with the needs of the customers and offer them a chance or making influential decisions. Such employees understand their roles in helping the organization attain its vision by ensuring that the needs of the customer are taken care of (Khan & Rasli, 2015).

References

Kane‐Urrabazo, Christine. (2006). Management’s role in shaping organizational culture. Journal of nursing management, 14(3), 188-194.Khan, M. M., & Rasli, A. M. (2015). Relationship between organization culture, empowerment and conflict. International Journal of Economics and Financial Issues, 5(1S), 324-329.