BOOK REVIEW: THE 60 SECOND SALE: THE ULTIMATE SYSTEM FO BUILDING A
LIFELONG CLIENT RELATIONSHIP IN THE BLINK OF AN EYE

This book is a must read for everyone. You don’t have to be in the business sector to enjoy it. The first thing that is commendable in this book is the brevity by the author. This book will help you seal any business deal in less than one minute. How cool is that! Like the title suggest, after reading the book, you will literally take 60 minutes to make business deals or transactions that previously took a while.

The book is made for consumers, salespeople, senior executives, stakeholders in the corporate world, and any adult whose goal is to make life better for themselves and the people around them.

The author’s use of real-life situations to push his narrative is one of the things I loved about the book. David V. Lorenzo’s emphasis on building relationships during sales is one of the many reasons why I loved the book. “Your competitive advantage is the way you look at the world of business and the way you approach each person with whom you come into contact.” The author says. 

With the striking headings in every chapter, the book becomes irresistible. It feels like the reader is feeding on wisdom every time they flip the next page. The author is obviously a knowledgeable sales expert, and it is a good thing that he has shared his prudence through the book.

Don’t hesitate to get hold of this book. Your perspective of the business world will automatically change, and you will start viewing things from a different spectrum. Though anyone can read the book, I would encourage individuals who are in the sales industry to get this book. The author is on point, and concise with the text

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