A preliminary, albeit cursory review of literature on the topic of corporate success indicates that it is a vital element in the process of bringing about a vibrant economy and improved standard of living (Kay, 1995). With this understanding in mind, the researcher arrived at the conclusion that the topic of building a successful corporation merits further research from several different points of view; therefore, this proposal is presented in the interest of additional research.
THE PROBLEM The researcher will conduct this study and write the subsequent thesis in order to adequately define and understand the process of building a successful corporation. Indeed, successful corporations are the backbone of the international economy, and add endless value to the human experience; therefore, it is both timely and valuable to better understand how and why successful corporations are created.
THE METHOD The researcher will utilize an extensive variety of written works on the subject of outsourcing as research material, in addition to Internet research and interviews with individuals knowledgeable in the subject matter. Information derived from these sources will be interpreted and presented along with relevant charts, tables and graphs to employ a thorough research method. THE FINDINGS
The researcher will present findings in a sufficiently technical, yet easily interpreted format, designed to allow the thesis to be utilized as a strategic planning tool for other firms. The findings will be presented with thorough documentation and explanation within the text of the thesis. PURPOSE OF THE STUDY The purpose of the study is to define what constitutes a successful corporation, examine the case studies of successful corporations within that definition, and provide an overall stronger understanding of this topic.
IMPORTANCE OF THE STUDY This research is relevant and important because successful corporations are valuable not only to the United States, but to every nation that prides itself on offering people the opportunity to earn a fair wage for their labors; a wage that allows for a comfortable standard of living and the chance to obtain comfortable housing, quality medical care, and all of the other trappings that allow for prosperity and well-being.
Undoubtedly, the business community needs to fully understand what success will mean for a corporation, as well as some of the best practices that other firms have used to gain success. OVERVIEW OF THE STUDY The study will center on a balanced analysis of the issue of corporate success to determine if it provides an immediate contribution to the economic, social, and moral prosperity of the United States, or perhaps it is just a step in the evolution of the American economy that will lead to economic growth and prosperity in the long term.
The analysis of this phenomenon, by its very nature, will lead the researcher to analyze from a myriad of viewpoints; undoubtedly, there is a political element to the topic, as well as a “trickle-down” effect that manifests itself in the buying decisions of individual consumers, businesses and industries. By viewing the topic one of human as well as business interest, a unique perspective will be achieved, adding to the breadth and validity of the research. Bibliography Kay, J. A. (1995). Foundations of Corporate Success: How Business Strategies Add Value. Oxford: Oxford University Press.
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