Marketing Campaign Essay

This assignment is about an analysis of a fitness app “Aaptiv”

Aaptiv has engaged our media teams to plan and manage a holiday campaign aiming to increase new user trials by 20%. The client has briefed the teams regarding the business and marketing objectives a few weeks ago. Also attached is the detailed company overview. Aaptiv is also seeking recommendations for a general marketing strategy. Please address the following: 

Name three latest consumer fitness trends in the US that can drive Aaptiv’s growth and market differentiation?
 
Conduct a SWOT analysis of Aaptiv in the US market.
 
Define and describe the U.S. target audience from a (i) demographic, (ii) psychographic, and
(iii) behavioral standpoint.
 
What is your recommendation to leverage paid, owned and earned media channels to achieve its marketing objective?     

Instructions 

Maximum paper length: two pages
 
Format: single space, in Calibri, 12-point font
 
References: list at least three information sources at the end
 
Save the digital copy in the format of Last Name_First Name_#2 Assignment
 
Key areas of evaluation – organization, critical thinking, creativity, coherent and clear writing, use of evidence, and grammar.