Marketing Plan Analyzation

The marketing mix, also known as 4P’s refer to a combination of manageable contributions that reach a target audience which influence the consumer buying response (Bowman & Gatignon, 2010).  Green Scape uses the Marketing mix as a means of market influence. Price reflects payment methods, credit terms, strategic pricing, discounts, expenses, and customer cost. Product refers to a brand, design, service, warranty, customer solution and packaging. Place refers to any location, network, logistics, and conveyance. Promotion consists of advertising, personal selling, merchandising, sales promotion, above and below the line marketing and public relations.  Green Scape Marketing Segmentation consists of the 5Cs. They identify a cluster of consumers within an expansive market that have the same necessities and features (Bowman & Gatignon, 2010).

The five C’s comprise of Customers, Company, Collaborators, Macro-environments, and Competitors. Lastly, we define the 5T’s of marketing. They include prognostic modeling, techniques and processes, technology, total strategy, and tracking. The 5T’s are interdependent with the 5E’s, which include evangelism, everywhere exchange, experience, and engagement. Integrated Marketing Communication (IMC) is a tactic that asserts the significance of a reliable, unified, product/ service involvement for the consumer. IMC integrates all the marketing tools (Percy, 2008). Market research tools enable Green Scape to observe consumer responses to products/ services, gauge the influence of marketing results that lead to communication efficiency with their customers. These tools include surveys, interviews, blogs and social networks (Bradley & N, 2013).

In conclusion, marketing leads to acknowledgment, consideration, and appreciation of your products/services by the target market across an extensive market. This leads to an improvement of businesses profits through boosting sales.

References

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Bowman, D., & Gatignon, H. (2010). Market response and marketing mix models: Trends and research opportunities. Boston: Now.

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Bradley, N. L. I. M. U. O. (2013). Marketing research: Tools and techniques.

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Percy, L. (2008). Strategic integrated marketing communications. Routledge.