Advantages of Traditional Media Channels, Social Media and Digital Marketing

Advantages of Traditional Media Channels, Social Media and Digital Marketing

 Nestle combined traditional media channels and digital marketing and social media. Generally, traditional marketing is known to be passive which is contrary to digital marketing that actively involves potential audience. Nestle has used these methods as they complement each other to achieve the organization’s intended goals.  This combination of different methods has allowed the message of the company to be spread across many channels. Everyone may be exposed to all kinds of media but the younger audience is always digitally savvy. 

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Nestle water not only uses one on one communication with customers as they are shopping to attract their attention but they also has a strong online presence especially by use of social media. This method has allowed them to reach all kinds of customer who they may not have reached if they had concentrated on only one method. Traditional media is a highly effective method that influences broad consumer base while digital media influence specific audience. Digital marketing is a method that builds deeper and more relevant relationships with a consumer. The company’s website is clear on how to get their products and purchase it after using strategies like printouts and catalogue. Nestle integration of digital media has allowed their loyal followers and audience to be personally involved with the company and the lifestyle it promotes. Nestle not only advertised the quality of water but what they were doing to the environment too

Response to Alliyah Berry Post

I like your discussion on how Nestle has used traditional media channels to increase their specificity with their goals. They took great time to arrive in to strategies that would work well against the failure they were experiencing. Historically, traditional marketing tactics like mailings, print collateral, billboards and television ads have high success rates. On the other hand digital media when compared to traditional marketing provides a company with more interaction and maximum exposure with customers. Do you think digital marketing is better due to emphasize on direct customer interactions rather than running ads on banners and billboards?

Response the Second Post

I admire your way of first checking the company’s website to check on all the marketing strategies that the company uses. It utilizes the three methods of marketing; traditional media channels, digital marketing and social media. Nestle way of combining these three strategies have enabled it to spread its message through different channels. Their strategy of interacting with customers as they shop is advantageous as they sell their product and after the customer buys, the next time they will buy the similar brand. The company way of giving back to the community through environment improvements makes it to stand out. Which among these three methods leads to a stronger, deeper and more relevant relationship with customers?

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