Advertisement for Starbucks Coffee

Introduction

This is an advertisement for the Starbucks coffee. It is done to promote Starbucks coffee
so that more people around the world would be aware of it and purchase it. The advert aims at
creating awareness so that the population makes Starbucks coffee their culture. The
advertisement uses four colors, out of which black, white and green are the main colors. The
orange hue forms the background of the main advert. Within the poster for the advert, there is a
cup of Starbucks coffee with a logo for Starbucks Company. Beside the cup, the poster has the
main text, The best coffee For the best You, in white except for the word ‘you’, which is in green.
Below the main clear text is a cursive and underlined script that reads ‘Taste of inspiration’. The
advert is designed to attract a wide range of audience, that is, everyone. This advertisement
conveys the message that Starbucks coffee is made for any individual who wants to be inspired.
Since every individual requires inspiration in order to succeed, this product provides the real
taste of inspiration.

Description and Visual strategies of the Ad

The three prominent elements in the advert that come to mind include repetition, color
and spacing. Black, green and white colors provide the message in the advert. The colors are a

ADVERTISEMENT FOR STARBUCKS COFFEE 2
correspondence of signature color scheme of the coffee. Starbucks coffee has green color as the
most prominent. The advertisement has two layers, where the actual message is on the forefront.
The spacing in the forefront pushes the meaning of the advert to the readers’ eyes. The orange
hue background creates a vibe that is illustrious and joyful within the advert. The background
color also contrasts the message’s white color and makes it apparent.
The green color is repeated in the message and on the cup. The word ‘You’ highlighted in
green is associated with Starbucks coffee and hence an individual tends to believe that the coffee
is made for them. The cursive script below the message reveals elegance and suggests that the
coffee from Starbucks is a high end product and that the individual consuming is a person of
class. There is a genius spacing between the message and coffee because the two intersect in an
upper dimension that is of the golden rule which divides vertically and horizontally an image
into thirds where the focus lies on. The coffee cup’s shadow is juxtaposed against the message to
draw the message’s meaning and to focus it. The advert is decent, simple and with a considerable
depth that captures any person’s attention. The advertisement was published on a billboard and
in the internet for an audience ranging from the young generation to the elderly individuals.

Implications of the Advertisement

This is a classic advert because it is simple and uses a lot of design elements in an
effective manner. Once an individual sees it, they know that it is an ad for Starbucks coffee.
Starbucks brands itself with the ‘taste of inspiration’ concept. Once individuals see Starbucks
coffee and taste it, they relate it to being inspired. The colors and the background help create
contrast and therefore aides in creating a metal picture that is refreshed once Starbucks coffee is
available. The advert and the product are items that are friendly to the environment; appeals to
all genders, races and class; and is highly consumed globally.

ADVERTISEMENT FOR STARBUCKS COFFEE 3
The advertisement presents a product that is environmentally friendly and can be used
without negatively affecting an individual. The green color in the advert implies that Starbucks
coffee is a product of nature. The advertisement does not harm the environment because it rarely
features on newspapers and magazines. Starbucks Company mainly use the word-of-mouth
strategy to market the product in addition to such an image that features in digital media such as
twitter, YouTube and Facebook.
This advertisement for Starbuck coffee is designed in such a way that it is friendly to both
genders. The contents of the advert including the coffee cup, colors, message, the forefront and
the background all fit to all genders. This eliminates gender bias and enables the message to play
its role in creating awareness to the whole population globally. The product promoted by the
advert works for all male and females.
Starbucks Company is a leading roaster, retailer and brand of special coffee in the world.
Its operations are within more than fifty countries worldwide. Starbucks coffee is special with an
Italian-style beverage. The uniqueness of the product makes is widely popular and with a wide
rate of consumption. Unlike some of the other beverages, Starbuck coffee can be consumed by
anyone at any age and at any time of the day.
Starbucks coffee is a type of classic coffee that is not selected for a certain class of
people. The price of Starbuck coffee is much lower and affordable for all types of people. Its
uniqueness makes it a favorite even for the high class people in the society.
The advertisement is not selective for particular races. It is designed to attract and reach
all the races. This makes the product to avoid cultural or racial barriers and reach all races.

ADVERTISEMENT FOR STARBUCKS COFFEE 4
Statistics indicate that Starbucks coffee is consumed in about sixty five countries where it has
more than 2,000 stores.
In conclusion, the advertisement claims that Starbuck coffee is the best. Starbucks coffee
advert comprises of a cup of coffee and a message that are placed in an attractive background.
The advert is decent, simple and with a considerable depth that captures any person’s attention. It
makes people at all cultures feel elegant and classy.