African Diageo

As it has been said before, one of the key growth drivers for Adagio is innovation. The company, Adagio, has understood how to create new products. They take the insight they receive from the consumers and they turn them around into a product that appeals them. A good example of how they did this is the product Snap that is designed specifically for women. Since the role of African women is changing in the society, they created a product that appeals them. The women can also identify themselves with the product, as a sophisticated and independent woman.
It’s a sparkling apple flavored premium drink, which in the advertisement, is served in a champagne glass. The product differentiates itself from other products that are towards women. The taste and design is also adapted to their culture. The product was new to the world, when it comes to design, the liquid product, materials and ingredients. It is something the African women desired. A major advantage they had, when innovating this product was that they had conducted market research to develop insight on modern African female consumers and the role that alcohol plays in their lives.
Their R team made Hereford a specific product that is relevant to African female consumer. With the help of R they made a innovation that maintained the customers focus. This is really important in terms of finding a strategy’ for the product. However, what makes the R&D so successful is the communication they have internally. They report to local businesses directly in order to ensure alignment they have with strategy, market and consumer. Another successful innovation that Adagio created was Rut Extra. It was a “clear bee” which targets the value consumer.

The beer was a Ghanaian beer made from Ghanaian cassava and therefore, it engaged community leaders, which in return engaged the community and it made the community wanting to buy the product. The product was placed strategically in cultural festivals, which could increase brand awareness and find the right consumers for it. To develop their product strategy Adagio has, in addition to R&D and communication, carefully used other tools for the best result, such as collaborations and cost structures. Both of these are really important.
The elaboration with regional and country teams plays an important role in centralization. By collaborating they could integrate different functions and desires that was necessary to make the product a success. Another reason why both of these products have been successful is the cost structure Adagio have. Adagio has collaborations with local farmers and suppliers, therefore allowing them to lower their cost. As a result of the cost structure they are able to have bigger quantity than their competitions, which give the consumer more value for the price.

Deadlines from 1 hour
Get A+ help
with any paper
Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Live Chat+1(978) 822-0999EmailWhatsApp

Order your essay today and save 20% with the discount code LEMONADE