(Product/service is: GrubHub)
-provide Turnitin report
MMIP-Positioning and Branding Strategy Questions (Chapters 10–13)
Q1. Explain how the product/service(Grubhub) is positioned in the market. Create a positioning statement for the product/service and explain its rationale. (Ch. 10)
Q2. Discuss techniques of building brand equity. Which brand elements would be most useful in differentiating the product/service from competitors? Explain the brand promise of the product/service (Grubhub). (Ch. 11)
Q3. Explain the organization’s market classification (leader, challenger, follower, or nicher). Select one and omit the others. If it is not the industry’s market leader, which firm is the leader? Explain its strengths and weaknesses. (Ch. 12)
Q4. Explain the product’s current life cycle stage (introduction, growth, maturity or decline). Select one stage to discuss and omit the others). (Ch. 12)
Q5. Is the product classified as a convenience, shopping, specialty, or unsought good? Select one type and omit the others. (Ch. 13)
Textbook: Kotler, P. T., & Keller, K. L. (2016). Marketing management (Custom 15th ed.). Upper Saddle River, NJ: Pearson, Inc. ISBN:9780133856460.
Each project installment must include a title page that has the name of the project topic and the specific questions being addressed, be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics.
-Atleast 1 biblical verse
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