Steve Jobs died from cancer in the year 2011. Since his death, Apple Inc. has faced a lot of obstacles from the drop of share price to failure of advertisements to failure of new products. Steve Jobs was the most iconic of all iconic brands that were associated with Apple. He used to appear all over on the most important of Apple’s ads. This displayed Apple as one of the most innovative, unique company in America. In Haunted Empire, Yukari Iwatani Kane shows that the legacy left by Steve has been like a curse to the growth of Apple. The book also reviews the corporate culture and innovativeness that displayed Apple as one of the most successful companies in America.
Changes after Steve Jobs
The attention to detail that was associated to Apple during the years of Steve Jobs left the company almost the moment he died. He is known to have engineered a great change in the electronic industry. With his death, there has been a drop in the production of new ideas, with the exception of the iTv and the iWatch, both of which have been big failures.
Indeed Apple is in jeopardy since Jobs died. Apart from the all that, Apple has deviated from its culture of being different and has tried to fit in the market of other competitors. Recently, Apple has shown interest in purchasing the head phone manufacturer beats. This is contrary to Steve Jobs’ belief that Apple is so superior that it does not require acquisitions. The CEO, Tim Cook, has also tried to improve the working conditions of people working in assembling factories that are located overseas.
This shift in the philosophy of leadership has led to a drop in the pace of innovativeness of Apple. Apple has not had any big releases in the recent past. Instead, the company has opted to either improve its existing products or manage its bulging accounts since the takeover of Cook.
The way forward for Apple
Apple seems to have a problem especially with the market share it commands. There are several ways that the company can score better than it is scoring. First, it needs to resume its culture of innovativeness and adopt new ideas as in the time of Apple. Apple is known to have been very good at producing the best products in the industry making it the preferred choice among competitors. In this regard, Apple needs to trust its own brand and stop embracing other brands as is in the case of its recent interest in acquiring Beats. This is one way that Apple can use to regain the trust of consumers. Second, there has been a change in the market of smartphones in the world. This has led to the growth of companies such as Samsung which have shown a lot of growth in the years since the death of Jobs. Apple needs to concentrate more on serving this market by offering them new products as was in the time of Steve Jobs.
The future of Apple
There are several ways to look at Apple in the future. First, Apple has shown interest in evolving itself beyond its norm of creating devices in other categories other than tablets, phones, TVs and watches. It intends to make a footprint in the fully digital age. In thi regard, Apple will be able to get into more markets than it is already exploring.
On the other hand, Apple is like to continue with its habit of producing better products in the categories it commands. This will come in the form of products with longer battery life, better cameras, less weight and even better sensors. By so doing, it will be able to maintain its current market as well as be able to do better in the future.
Under the leadership of people like Tim Cook and Phil Schiller, both of whom have seen the company grow every step of the way, expectations cannot go down. First, it has been seen that Tim Cook has recently broken the hoarding culture of Apple and distributed some money to its distributors. This is one step that is expected to attract more investors back to the company amid fears that it is not doing well enough. This will serve to improve the cost of Apple shares and thereby improve its performance in more ways than one. The past year has seen Apple doing better than expected in terms of sales. This is one reason that shows that, unlike the expectations of many investors, Apple has a great potential in the future. The Apple share is also expected to improve and so growth is to be expected in all ways.
Amid the fears that Steve Jobs’ demise may lead to a slowdown in the growth of Apple, the leadership in Apple has concentrated on other methods of ensuring high sales. This has especially come in the form of improving existing new products, improving investor trust to showing interest in new markets. It has in return shown a tremendous growth in terms of sales and profits.
In conclusion, while Steve Jobs seemed like the face of Apple during the times of his leadership. The company is expected to show growth in years to come. This is as a result of them showing interest in improving their market share by embracing other products and
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