Audience Profile Sheet

Web user’s name: Charles Knobert

Web user’s job title: Chief Executive Officer

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Education level: Bachelor of Commerce (accounting degree), Oxford, 1994. Certified Public Accountant short course, 1997. Baltimore school of accountancy. Masters of Business Administration from Grand Canyon University.

Professional experience: Worked for two years at Coca-cola company, where he served as the Company Financial Director and Chief Financial Officer for the South America Region.  Worked with the British airways for three years before joining Coca-cola. He served in the Board of Directors of Marriott chain of hotels.

Cultural characteristics: Nothing to note

Diversity: Individual diversity since he understands that everyone has a different talent and thus recognizes the differences of various people he interacts with. He is an ambassador of the gender diversity in Miami and encourages equality in the distribution of resources and job positions in the company and even in public offices.

Expectations about the website: Expects to see a website that is easy to navigate, compatible with mobile phones, accessible to all users, content that is easy to scan, well-planned information, and Good error handling.

Reasons to use the website: Will log into the website and offer suggestions, approve of the project, or deny the project.  

Attitude toward the subject: He understands and approves of the project.

Attitude towards the website designer: Optimistic.

Goals and Objectives of the website: To increase the company’s credibility, provide accessibility to the company’s clients any time, attract more clients through the right first impression with attractive web design, and enhance communication with the public and the shareholders by availing the necessary information about the company at the website.

Use of the website: Communications with the public, employees, shareholders, online banking, and providing financial advice.Browsing skills: Excellent

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