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Cialdini (2001) provides many compelling insights into how choices  are influenced. Even though marketers are barred from outright  deception, you can still find examples of information or promotions  designed to lead customers in a direction that may not be in their rational best interest.
Some theorists suggest that rationality only plays a part in  one’s decision toolkit. Outside influences (one such example is  authority figures hawking goods or services) bear upon the choices you  make. It is a susceptibility to these outside pressures and social  constructs that may lead you, as a decision maker, away from  well-reasoned optimization. The ability to manipulate an individual  along these lines leads to the use of nonrational techniques, which are recognizable in the marketing efforts that can inundate your life.
Review the article “Harnessing the Science of Persuasion” by R. B.  Cialdini (2001) from this module’s assigned readings. Consider  Cialdini’s insights on nonrational techniques.
To access the following article follow the steps listed below:
Cialdini, R. B. (2001). Harnessing the science of persuasion. Harvard Business Review, 79(9), 72–79.

Launch the Online Library
Click on the Find Articles and More button on the library homepage
Next, click on the link for Business Source Complete
Enter in the complete title of the article with quotation marks into  the search box and then click search (i.e. “Harnessing the science of  persuasion”)
Click on PDF Full Text to read the article

Respond to the following:

Consider the last two major purchases you made, and list the  techniques that may have swayed your choices. Why do you think these  techniques impacted your decision?
What would you do in the future to avoid these psychological pitfalls?

By the due date assigned,  post your response to the appropriate Discussion Area. Through the end of the module, review and comment on at least two peers’ responses.
Write your initial response in 300–500 words.