BLACK PACK FRANKEN PROJECT

Challenges 

Various challenges are facing Blackpacks project. First, the marketers will experience lots of hardships while trying to convince the clients about the quality of these bags. As far as the above statement is concerned, it occurs that the marketing team will need to explain to the customers that these bags are durable and they match with the value of their money. According to BPS Communications Office (2013) and Szabo (2004), the promoters will experience higher competition, a thing that in turn could hinder it from making the expected profits. To illustrate, L.L. Bean and The North Face are amongst firms having a tremendous competitive advantage over Blackpacks in Boston; hence, they can market themselves in public compared to the company about to be established (Waters, (n.d.). Based on this information, it is clear that organizational marketers should put extra efforts in order to outweigh their competitors. Furthermore, Backpacks will encounter stiff competition from Kathmandu Holdings, a firm dominating 23.1% of the entire market. The above organizations are well-established in Australia and competing them require the use of many resources, which will make the new company incur increased costs and expenses. 

Opportunities

Blackpacks Company have many opportunities that can boost its growth and development. First, the consumers demanding Blackpacks bags are more concentrated compared to sellers and distributors in the contemporary market (U.S. Department of Labor, 2014). The above change results from the decreased discretionary earnings available to clients as well as a shift away from the way customers use their leisure time. According to Otsuki and Raybin  (2009) and Brody (2012), Australia have encountered a rise in Health awareness over the previous years, and this collective inclination is expected to proceed as the national administration-backed health education and campaigns to enlighten the consumers about making health-based lifestyle choices (Child, 2012). Concerning this trend, many people have ventured in hiking practices in the process of promoting their body fitness (L.L. Bean, 2013). Correspondingly, there are higher chances that Blackpacks will benefit from this lifestyle since the community members have become more conscious about fashion. Still, this company can also take advantage of the social trend by producing bags that align with the clients’ expectations (Garth et al., 2018). Besides, the increased demand for affordable luggage bags will boost Blackpack Company because the functionality and design of their bags are compatible with tourism needs. 

Recommendations

There are numerous things that the Blackpack Company can do to boost their competitiveness in the market. First, this firm is supposed to comply with Australian law for it to be able to transact oversea businesses effectively and efficiently (Doherty et al., 2014). Still, this company can utilize advertising platforms to ensure that all people are aware of the Blackpack bags. For instance, the application of Google’s Awards will aid this Blackpack to differentiate its bags, hence, managing to attract different types of clients. Moreover, the Blackpack Franken is supposed to be compliant with the trade description policies by making correct labeled and meeting the Australian information and safety standards (Hatfield, 2008). Still, this company is required to comply with the Competition and Consumer Act that was launched in 2010 to ascertain that the presentation of their products is done in the right manner (U.S. Department of Commerce, 2010). On the other hand, this company is supposed to use less risky strategies while transacting its operations. For instance, it is important to secure fund for financing this project from non-Australian institutions since request several lending requirements. Moreover, it is essential to work with skillful leaders and experienced managers in order to minimize operating costs exceeding the amount budgeted for this project. Nevertheless, this company should continue distributing its products at a retail price of $299 in order to be able to attract more retailers. Also, this company is supposed to build a competitive advantage by coming up with a clear focus and goals as well as differentiating cost-effective operations and strategies. In a like manner, this company is required to focus on offering a quality product, a thing that can be achieved through utilizing quality raw materials as well as advanced technical and experienced workforce while making their bags (Garth et al., 2018). All of the above guidelines will ascertain that consumers will promote the effectiveness and efficiency of the Backpack’s project.

Indeed, this report will bring about different feelings to various stakeholders in Blackpacks Company. For instance, this report will make the costumers believe that Blackpacks is concerned with offering quality products that match the value of their money. Moreover, this document will ease the work of marketers since many clients will be demanding and willing to buy organizational goods (Doherty et al., 2014). Furthermore, this report will fulfill the vision of Blackpacks’ owner to attract higher sales since the firm will be able to distribute lots of bags within a short period of time, hence, contributing to increased revenue. In addition, this report will sound encouraging to the management body since it will be able to monitor the organizational stakeholders without experiencing pressures and antagonism. Also, this report will receive a warm welcome from the employees since they will realize that Blackpacks intend to offer a favorable working environment (Garth et al., 2018). Generally, this report will be appreciated by all the organizational stakeholders. 

References

BPS Communications Office. 2013. Boston public schools at a glance 2013-2014 [Data set]. Retrieved from http://www.bostonpublicschools.org 

Brody, J.E. 2012. “Heavy backpacks can spell chronic back pain for children” The 

New York Times. Retrieved from http://well.blogs.nytimes.com/2012/04/23

Child, G. 2012. Over 40 years of innovation. The North Face. Retrieved April 4, 2014, from http://www.thenorthface.com/en_US/our-story-experience/  

Doherty, C. et al., 2014, Boston Backpacks, [Online] Retrieved from https://bosbp.files.wordpress.com/2014/04/final-business-plan-boston-backpacks.docx.

 Garth, A., Hughes, S., Le Breton, G., Olchoway, M., Hoyland, N., Gough, M., and Gutteridge, J. 2018. External environment report for Blackpack Franken- every day and everywhere, pp. 1-18. 

Hatfield, H. 2008. “Kids backpacks 101” WebMD. 

Retrieved from http://www.webmd.com/parenting/features/kids-backpacks-101

L.L. Bean. 2013. 2013 company fact sheet. [Data file]. Retrieved from 

http://www.llbean.com/customerService/aboutLLBean/company_information.html 

Otsuki, J. and Raybin, P. 2009. AirDye environmental profile; life cycle assessment 

AirDye Solutions. Retrieved April 4, 2014, from http://www.airdyesolutions.com/ 

U.S. Department of Commerce. 2010. Boston (city,) Massachusetts 2010 US Census

Survey. Retrieved from http://www.quickfacts.census.gov 

U.S. Department of Labor. 2014. Minimum wage laws in the states. [Data set]. Retrieved from http://www.dol.gov/whd/minwage/america.htm 

Steib, P. 2005. Children carrying heavy backpacks risk poor posture, injury. Medical News Today. Retrieved from http://www.medicalnewstoday.com/releases/25106 

Szabo, J. 2004. Students style; carryall – or nothing, The New York Times.

Retrieved from http://query.nytimes.com/gst/fullpage.html?res=9C07E7DA1E3DF934A35752C1A9629C8B63

Waters, S. (n.d.) “What size building or is the store I need?” About.com.

Retrieved March 23, 2014, from http://retail.about.com/od/storedesign/qt/selling_space.htm