Brand Name: Bar None

1. Brand Mantra

“stride with ease.” Our brand promise is “To bring comfort, ease, luxury and innovation to every free spirit in the world.” Feel the freedom of your insole. 

2. Points-of-Difference

We are in business to make evolution and nothing but perfection. Our entrepreneurial spirit and timeless vision inspire technological innovation. We create our shoes to make you feel different, unique we create them with a finishing touch of ingenuous but most of all we create them to fit your needs. We are simply intrepid tribe we know how to manage durability and economical needs without missing out on the latest styles, whether at work or play our goods are perfect complements to any occasion or season. 

3. Points-of-Parity

We are in competition with Adidas and Cole Haan, simply because of our state of the art creation, different from within and without. It is a product with a companied innovative technological futuristic insole, bringing professional and athletic impression together in every stride for every season. 

Environmental Excellence is in our mind. In today’s market consumers are more vigilant and eager to protect the environment. Our product is simply more environmentally friendly than any other product in the market.  Simply because we use triple regulated water filtration to prevent pollution during production, reduction of volatile organic compounds during production. We excluded any harmful substances that may affect the environment or health. the nonresistance of any residues of metals or lead materials in creating our final product. The watchful use of different aspects of durability, and finally use of recyclable packaging. These are our standards that qualifies and set us apart as well.

4. Substantiators (RTB)

Our interwoven insoles create comfort, it also wicks the sweat and keep foot dry creating a homogeneous healthy balanced foot. from orthotic insoles to cozy and snug foot curvature our innovative multipurpose insoles will help your body be in tuned in every stride you take, without losing a genuine sense of style.

5. Values/Personality/Character

Our hierarchies

• You are buying comfort style and confidence, the ability to be ready and equipped for every occasion at any time. 
• Our none basic product provides you with protection, style, means to go places and finally empower you to reach your full potential.
• Your expectation will be meet and much more. We provide safety, comfort, reliable, aiding product that will relief you from any foot pain and help you work and have fun all day at any juncture. 

6. Executional Properties/Visual Identity

Our brand captures and influences our consumers, with Bar-None you will stride with ease and comfort, without worrying about the place or the occasion. Your spirit is always ready to work and play, you will feel and visualize yourself (Smart/Athletic/Professional/Capable and stylish all at once.) U-R-Bar None, you will exceed your own expectations. 

7. Read the section on Building Brand Equity (p. 309). Discuss how you will create brand relationship.

Memorable: Bar None has all the trappings that a consumer wants and needs its name is catchy.

Meaningful: Bar None but the brand it a high standards unparalleled to any other foot apparel brand.

Likeable: The brand name says it all you find comfort and style with exceptional craftsmanship.

Transferable: Bar None transcends the boundaries of culture and language with the time, care and fashion that is displays in look and step. With a brand like Bar None we let the consumers know that there is no bound when it comes to comfortability and style.

Adaptability: That is what Bar None is all about to adapt with the times and trends by continuously follow the ebb and flow of what the customer wants and needs, to captivate their visual sense of comfort and appeal.

Protectable: The elements of Bar None of its insoles will have to be patented for its state of the art technology. The name in itself for foot apparel will be synonymous with the style of the brand and commutability.

1. Read Chapter 6 and examine various stimuli influencing the consumer behavior (Figure 6.1). 

The consumer buying behavior is influenced by numerous factors or forces. And They are: 

1. Cultural factors (Ethnicity, religious, language, age) 

Culture is a dominant element in a person’s want and buying behavior. The values that one’s accustomed to when he/she was young, family preference and buying style. The repetition of consumption and decision making. Here we have to explore the cultural forces and have to frame marketing strategies for each category of culture separately to push up the sales of our products. 

2.   Social factors (opinion group, membership, aspirational, family) 

family opinion likes and dislikes are influencing decision making here. The people around the buyer affect his /her decision to a great extent. They always seek confirmation from the people around them for what is socially acceptable or not before purchasing.

3.   Psychological (subculture, individual, group or family origin)

The most important factors for the psychological behavior are motivation and perception, as they are they key element driving the buying needs to satisfy the needs for recognition and approval. 

4.   Economic factors (Income, profession) 

Income determines his or hers buying behavior for the most part. As well as occupation and profession influences his/her buying behavior as well. The life style, buying considerations and decisions making of a white collar are totally different than a blue collar widely according to the nature of their occupation and income disparity. Here we must design different marketing strategies suits the buying motives of different occupational groups.

2. By utilizing Figure 6.4 on page 173 in the textbook, analyze the customer buying process for your new product for the term project. 

Problem recognition 

We are going to high light the difference between the ideal state and the actual state of buying. we going to advertise the actual state as shown in figure 1.1 on page 6. A woman with a blow drying her feet to keep it worn. Verse another woman in figure 1.2 on page 6 using our Z 4 Seasons shoes without the hassle or the need of a blow dryer to keep her warm. 

Information research

Internal vs internal 

We know our product and we know it well, that why our internal image matches our external realty of our product the Z 4 Seasons foot apparel. Buying our product is not just a must it is a pass on wisdom.

Evaluation of Alternative.

We anticipate that the consumer will consider an alternative product based on these categories (Price, Durability, Style, Usage Purpose). We also know that all brands vary in their appeal to each customer, that is why we created our product to fit every need and style. Our multi purpose product will influence buyer simply because we cover all aspect of the consumer social, psychological, aspirational and economic needs.

Purchase 

Our product carriers risk free purchase, with multiple attributes you simply can’t go wrong buying the Z 4 Seasons foot apparel. Our product attributes set us a part above all other product in the market. 

Post purchase evaluation

We created this product to meet the consumer expectation, to deliver satisfaction and earn their loyalty. With all these added features from orthotic insoles, multipurpose sole, cozy and snug foot curvature your body will be in tuned in every stride you take without losing a genuine sense of the latest style.

Notes:

• Submit a one- or two-page (single space) paper answering the above questions. Leave a space between paragraphs.
• The paper is preceded by a cover page and followed by a page with a list of references (in the APA citation style). Refer to the APA citation style in the course syllabus or the LIU library information.
• Figures, tables, and other supplementary information should be attached at the end of the paper.
• Insert page numbers.
• Staple the paper. (Do not use a binder or folder.)
• Use Times New Roman 12-point font, leave 1-inch margin for all sides.  
• Regarding the submission of the assignment, please see page 4 of the course syllabus. No late submission without a legitimate reason for excuse and written proof will be accepted.

TABLE 2.1: Examples of core and secondary want:

Products	Core want	Secondary want
Glasses	Protection to eyes	It should look goo
Shoes	Protection to feet	Elegance in style