The name of the coffee shop is “Cosmo Coffee” and it is determined to fulfill the daily necessity for the individuals who are labeled as coffee addicts. The ambience of the place is quite attractive and it’s developed for the people who are willing for a comfortable place. The coffee shop will be located at different places of Los Angeles and the mission of the shop would be to build a base of customers that are loyal to the brand. Cosmo Coffee will offer the best coffee in town with complementary items like books, pastries, etc.
Objectives The objectives of the organization for the first year would be: • To become the best coffee house for the selected target market in Los Angeles. • Profits should be achieved in the first month if operations. • The gross margin of 55% should be maintained. Key Success factors Cosmo Coffee’s key success factors would be: • The design and ambience of the shop would be attractive for the customers and it would be efficient for the operations. • Employees must be trained rigorously for preparing the best coffee.
• The marketing strategies should be directed towards the customers and emphasis will be laid on devising strategies which would retain the customers on a long term basis. Mission The mission of the organization is to make a place in which people can socialize with each other and the environment of the organization is relaxing and comfortable. The customers of the organization can enjoy the best coffee and pastries in town. The organization would be focusing on the relieving the stress of the customers through peaceful ambience and soft music.
Company Summary Cosmo Coffee is a coffee shop for the residents of Los Angeles. It will focus on the local individuals that are living there and provide them a new style of coffeehouses. Different factors can easily differentiate Cosmo coffee with its competitors. These factors are listed below: • Variety: This coffee house would be the first in town that would offer so many varieties to its customers. The offerings of the coffee house would include tea, coffee, cocoa, juices, smoothies and certain other products.
• Location: Cosmo coffee will be located in the prime location of Los Angeles and the location would be near to shopping malls and offices. • Expansion: The expansion of the stores is primarily based on consumer demand, year around tourist activity and sizeable student population. Products Cosmo Coffee will offer the best coffee in town and besides coffee the organization would also offer certain beverages. The organization would focus on high quality ingredients and emphasis would be laid on following the preparatory guidelines.
The core objective of the organization is to provide quality and taste to its target market and retain them for a long term. Besides coffee and espresso drinks, certain teas and refreshing beverages will be sold in the coffee bar. The coffee bar would also offer certain sandwiches, salads and pastries to its clients. Customers would relax in the coffee bar and they can enjoy their favorite magazine and newspaper while having their espresso coffee (Sutton & Kiyosaki, 2005). The coffee menu will be based on drinks that are espresso based like mochas, cappuccinos, etc.
These drinks will be offered to customers in skimmed, whole or soy milk. Cosmo Coffee would stress on the preparation of these beverage because a slight deviation would affect the organization in both the short and the long run. Start Up Assets The startup assets would include both the short and the long term assets. The breakup of these costs is given below: Long term Assets for Cosmo Coffee would be: $63,000 Strategy and Implementation The organizations strategy would focus on new customers and then retain them for a long term basis.
A strong and vibrant customer base would affect the profits of the company and it will also result in favorable referrals for the company. The sales strategy The baristas of the organizations would manage the sales transactions and to speed up the operations three employee would be serving the clients and at least two of them would be preparing the orders of the customers. The data would be logged on a computerized system for further analysis. This organization is owned by an entrepreneur Mr. X and all the business oriented strategies are employed by Mr. X. Besides Mr.
X there are certain other individuals that are involved in the management of Cosmo Coffee. There are certain employees that serve the coffee to the customers and there are 4 baristas in the coffee bar. Long term goals of Cosmo Coffee There are certain long term goals of the company and these long term goals are defined to attain effectiveness and efficiency for the company. The long term goals of the company are stated below: • Establishing the brand: The brand of the company must be strengthened and different strategies must be used to make the brand a powerful brand in such a way that people would relate fun and coffee with Cosmo coffee.
• The financials of the company: Through proper collaboration and planning the financials of the company must be appropriate enough so that the organization might take decisions of opening up different branches and sound financial performance of the company would devise the expansionary policy of the company. • Emphasis must always be laid on the quality and ambience of the coffee shop so that customers can easily be retained on a long term basis. • Besides opening different branched the organization might adopt a franchise system and they might enter into different countries.
Time Line of the business plan Selecting a brand name and the location ——— 1st May, 2009 Developing objectives and framing the policy statement———- 5th May, 2009 Calculation of costs and projection of sales —— 11th May, 2009 Developing the long term objectives of the company ——- 14th May, 2009 Implementing the Plan ——- 20th May, 2009 Code of ethics policy statement Implementation of the strategies is considered as a critical element in every business plan and devising a proper code of ethics policy statement is an important strategy for both the short and the long run.
The code of ethics policy statement contains the policy oriented issues related to employees, customers, government, etc. Cosmo Coffee maintains strict policies and regulations on its employees which is related and linked with the standards of conduct that are expected in certain areas where certain improper activities can damage the reputation of the company and it might result is serious consequences for the company that can easily tarnish the organizations image. The core purpose of the policy statement is to set the standards of the organization with respect to certain political contributions and payments.
The code of ethics policy statement for Cosmo coffee is given below: • Compliance with the antitrust laws Cosmo Coffee would recognize itself as an organization that complies with the antitrust laws of the United States of America. The business decisions of Cosmo coffee are relevant with the antitrust laws and any deviation from the laws can be injurious for the company in both the short and the long run. . The managers of the organization must organize the operations in such a way that no illegal activity should initiate in the organization.
Similarly, no illegal competitive practices must be initiated in the organizations that are against the antitrust laws. • Compliance with the Sherman Act The organization is considered to be a small business but it must comply with the Sherman Act. Cosmo Coffee should comply with the first Section of the Sherman Act. The organization should take care that no employee of the organization shall enter into any contract or understanding which might be considered as formal or informal with the competitors.
The discussion of certain elements like costs, product offerings, sales volume, market share and profits are considered as a crime and employee that engage in such activities should be fired from the organization. Similarly, the employees of Cosmo Coffee should enter any agreement with the lessee or the purchaser. Furthermore all the employees of the organization should comply with the Sherman act and no compliance would be considered as a criminal act. • Discussion and exchange of information with the competitors
Cosmo Coffee prohibits communication with the competitors of the company and the communication with the competitors in certain critical aspects would be considered as an illegal activity. Therefore, the employees and even the senior management would suffer if they are found guilty. • The objective of the policy There are certain core objectives of the policy statement and these objectives are given below: 1. The organization would comply with the antitrust laws of America and all other countries if its business operations are extended in those countries.
2. No direct or indirect communication with the competitors of the company. • Violations from these policies The violations from these policies might results in discharge of the employees or severe fines or both. However, the decision of Cosmo Coffee in this regard would be final (Sutton & Kiyosaki, 2005). References Sutton, G. , & Kiyosaki, R. (2005). Rich Dad’s Advisors®: The ABC’s of Writing Winning Business Plans: How to Prepare a Business Plan That Others Will Want to Read — and Invest In . Business Plus . . . .
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