Business Proposal

Business Description

Boyka Drinks Partner is a local business company that deals with the retail of non-alcoholic drinks around the world. The company specializes in fully organically produced drinks. The company also produces its own products that are healthy and which meet the recommended dietary requirements of the USDA. They can be taken by all age groups and will not increase the blood sugar levels or risk the users becoming obese. The company does the distribution through vending machines.

The company is the product of a partnership of two brothers from the Boyka Family. The partnership is an equal 50/50 partnership and the two partners have an equal ownership and equal decision making power. The company is both a retailing and a manufacturing company. The company has acquired all licensing requirements from the federal governments. The company is a makeover of a company that initially dealt with regular drinks without much regard for health. The past experience in other classes of drinks has seen to the advancement of the company in meeting school drinks through vending machines.

The company is located in Washington, DC with intentions of expanding to other cities as well. It has intentions of first acquiring a sizeable customer share in the area around Washington, DC before exploring other markets. Its biggest challenge in the present is creating awareness of its products. To do this, the company has created a variety of methods, including promoting the products directly to schools and on televisions.

Competitive advantage

The company is the only distributor of drinks in schools that uses vending machines that has acquired a clean bill of health in regard to meeting low calorific levels in the industry. It has been certified by the USDA for healthy food requirements. It has also acquired a few awards in the course of its short lifetime on the basis of its products. The company has also acquired tenders to place its vending machines in numerous health facilities in the US. The company may also seek partnership with other businesses to enhance its capabilities to meet the demand for its products in the future.

Interior

The interior of the company comprises of a manufacturing company and a retail network, which is complemented by a marketing department. The company believes in obtaining its supplies directly from the organic farmers. The company, by doing this, ensures that a majority of its consumers is able to meet high production requirements. The company also conducts checks on its suppliers every once in a while to ensure that the quality of its products is not compromised. The company also supports ethical working standards by doing various things. First, it is strict in conducting businesses with individuals and organizations that compensate their workers fairly and avoids getting involved in child labor. The company has joined various ethics organizations to ensure that the minimum requirements of the business are met.

The machinery of the company is created to acquire quality, low cost and ethical standards. This should serve to increase the attractiveness in the industry. It has also acquired a green energy power system throughout its manufacturing system.

Hours of business

Employees get to work by 9 am in the morning and leave and leave at 5 pm in the evening a minimum of five days a week. Other than production, employees are also expected to service the vending machines, fill it with fresh products and offer customer service to the company. Salespeople are allowed to operate outside working hours as they are paid on the basis of their performance in commissions.

Products and services

The company offers various natural fruit drinks with minimal chemical additives. These products include apple juice, orange juice, mixed fruit juice and vegetable juices. These products have a high demand in the present day. The reason for this is that with the problem occurring in health management, simple mistakes mean a lot in the health of individuals taking food products. With the outcry in the food and beverage industry, people require products that are healthy and those that promote a healthy lifestyle. The company ensures that all these standards are met in its products. The company also delivers these products and services vending machines to ensure that they are always in proper working conditions.

Suppliers

As noted earlier, the company obtains a maximum of its raw materials directly from farmers. On the other hand, the company has its own servicemen and engineers to service all its machinery and vehicles. The company obtains its spare parts from independent suppliers. All payments for raw materials and spare parts are made at the point of sale. However, the company intends to make arrangements with its major suppliers to ensure that the company makes the payments a few days after the supplies are delivered. This will increase the amount of funds available for the company to do business.

Manufacturing

The company manufactures a majority of the products it manufactures. The manufacturing process is a simple process where the fruits are peeled where applicable and either blended or pressed for juice. In some cases, carbonation is used to preserve the juice. Otherwise, the vending machines are refrigerated to ensure that they stay for long without needing further privation.

Management

The two Boyka brothers have an experience in managerial work. They act as the chief decision makers as the CEO and President of the company. They have managerial experience in other companies and also have studied management. Department heads are in charge of the various departments. Such leaders are charged controlling their departments and ensuring that each individual employee meets their job performance requirements. They are also required to make purchases and allocate roles.

Marketing

Schools need a provider that has products that meet our standards. With the rising trends of obesity among children and young people, there is every reason for organizations to be pressured to produce better products. With the piling pressure, schools should also stop entertaining those companies that risk the health of young people and children. In that case, the company stands a better chance of being accepted. In the future, the organization stands high chances of acquiring a high level of command in the industry.

The local market for healthy drinks has been rising steadily with time for over twenty years. Over the past five years, the industry has seen a growth of over 200 % in sales. The company is devoted to this market rather than the market for other products drinks and beverages. It also markets products from other companies which meet the company’s standards.

The company has two customer segments. The first is that of children below the age of 15 years. These children love products that are sweet and are not carbonated. The company provides them with these products, especially from oranges, mangoes and apples. These products are however of smaller size and shorter shelf life. The second segment comprises of children aged above 15 years and young adults. These are children who have the capability and tendency to stand carbonated drinks and to purchase higher amounts. The company provides this segment with various products which are only preserved by carbonation. The good thing about carbonation is that it is not toxic. Presently, the young children’s segment comprises 38 % of all sales while the other segment comprises about 62 %.

Pricing

While the company does not charge highly for its products, it gives 30 % to of all its revenues to the schools for hosting the vending machines. These funds can be used by the company to meet other requirements the company does. However, the company requires that the schools sign contracts of no less than twenty years. This will enable the company to break even as well as to make profits in the industry. The company’s products are cheap and the most expensive product costs $6 for a product measuring half a little.

In conclusion, the company is seeking to sign contracts with schools around the country for about 30 % of its revenues. The company will in return market its products in the schools using vending machines, while, ensuring that these products remain to be of high quality. This will see to a growth in the company as well as to a high increase in the capabilities of each of the shareholders including schools, the company and the suppliers.