Case Study 1: Family Enterprise

 ** Minimum length of 200 words per question(There are only two questions) **
This case analysis requires you to analyze a family enterprise case situation, answer questions, and demonstrate knowledge based on information gained from prior and current course material by applying one concept from the course material in your response to each question.  Course concept material that you use may come from the readings, audio lectures, and/or required videos.  In addition, two credible external sources (outside of course material and at least one for each question) are required to support your case analysis.  Please see below.
Assigned Case:
Read the following case by clicking on the link:  Cow Comfort
Answer the following questions:

Question 1
Which growth path(s) should AAB pursue, and what steps should be taken to protect its unique value proposition to ensure growth?
Question 2 
What are the pros and cons of AAB being a family business?Answering Case Questions:Responses which are purely opinion and anecdotal are not considered to be substantive in nature.

Each question response should provide depth of analysis, significant insight, and application to at least one course concept.
Each question response should include at least one external source (outside of course material).
Make it easy to find your different responses by using a heading for each question (e.g., Question 1, Question 2).
Do not mix responses together.
Review the Case Analysis Grading Rubric.  A Turnitin score of 20% or less is required.  Must submit to Turnitin Check link first.Case Analysis Submission Process:
Step 1:  Turnitin Check for Case Analysis (REQUIRED:  Submit Here First Before Forum)
First, submit your Case Analysis as a Microsoft Word file to the Case Analysis assignment link via the submission box shown below.
A Turnitin score will be generated.  If not at 20% or less, resubmit assignment until threshold is achieved.
Allow 24 hours for Turnitin report generations.Step 2:  Case Analysis Forum (REQUIRED:  Submit to Forum After Turnitin Check)
Second, once your Case Analysis has received a Turnitin score of 20% or less, copy and paste the same information/assignment to the Case Analysis Forum link. 
You must submit your Case Analysis to the forum for final grading.External Sources:

Two credible external sources to support information required, one for each question response (eg., Question 1 and 2 each have an external source).

Assigned textbook chapters from the course do not count as external sources.
Review the Case Analysis Grading Rubric