Our Youth Ann-smoking commercials and anti-testing and driving campaigns are all over teen television stations. However, behind the scenes, are big name cigarette and alcohol companies targeting youth? Many people see the effect of this targeting, teens drinking and smoking, underage, because it looks glamorous. As a matter of fact advertising may be responsible for nearly 30% of alcohol and tobacco use In young teenagers […]

Advertising Images of Elderly The attitudes younger generations have of the elderly and the relationships they share, as well as perceptions older people have of themselves, are directly affected by stereotypes portrayed in television advertisements (Hillier & Barrow, 2011, p. 35). When the elderly are visible in advertising, it is typically in life insurance and emergency catastrophe product commercials. These ads implied that the elderly […]

The following excerpt is from Craig Simpson and Brian Kurtz’s book . Buy it now from  |  |  In 1983, advertising legend David Ogilvy wrote about his experiences on a number of famous ad campaigns and commented on different aspects of the business in his book Ogilvy on Advertising. In the book, he gave a rather lengthy list of qualities he believed were essential to creating a successful […]

Prestige pricing is a pricing strategy through which brand image of a product is enhanced by the price fixed for it. This pricing strategy is also termed as psychological strategy as the consumers feel that since the price of a product is higher than its other competitive products in the market, it might be superior in quality. They don’t even try to find out whether […]

In advertising writing, mark reliability was characterized as how much buyers create enthusiastic connection to a brand through their sense of duty regarding rehash buys of organization’s items without aiming to change to others. Peng et al. (2016) additionally characterized mark devotion as the readiness of clients to keep their associations with a specific brand on the long haul. The other measurement which is mark […]

How demographics and gee-demographics are used in segmenting consumer groups. Demographic Allows marketers to group people with similar age, family composition and life cycle Gee-graphic Combination for people with similar demographics residing in similar geographical area Demographics Primary school Snack food, tooth paste, influence parent shopping habits Teens Power over personal and family purchases Like to be considered cool Young adults Overlap with baby boomers, […]

Since the time communication process came into being, role of both electronic and print media has increased where they communicate all sorts of information to people across the globe. In the nineteenth and the twentieth century media has gone to unattainable heights and now in our times it is accessible to almost all parts of the globe. It introduces new trends, brings changes in the […]

Majority of the children are still healthy – there is no clear proof that Australian children are becoming less healthy – survey of 5000 children aged 4-16 in schools across NSW, conducted by NSW government, concluded that only 5% increase of overweight population since 1997 to around 25% – children are exercising more frequently more than they were in 1997 2. Children’s good health may […]

Abstract This research synopsis has been written to outline how subliminal messages have been developed to seek to encourage consumers to buy products. Further to this, the research also seeks to understand how these techniques are employed by advertising agencies in Thailand today. Therefore, the subliminal advertising techniques that have been developed to encourage consumers to buy products shall be identified through undertaking a review […]

Dissertation On Study of advertising appeals used by the top Indian brands and its impact on consumer purchase. By SHARMA PRATEEK JAYANT A0102210041 MBA (M&S) Class of 2012 Under the Supervision of Mrs. TEENA BAGGA FACULTY Department of Marketing In Partial Fulfillment of the Requirements for the Degree of Master of Business Administration –Marketing & Sales AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH, SECTOR 125, NOIDA […]