How does advertising work? Introduction Advertising is a very important tool in order to make sure a product will be sold and to make sure a company is earning money. It is also one of the most important tools in order to get customers to buy a product or want a service. Ineffective advertising can not only cost the company a lot of money but […]

Victor De Jesus In the case study titled Building a Misbrand Named Deanne, the article focuses on the basketball player Deanne Wade, and his business partnership with T-Mobile to create a cell phone called the Sidekick that will appeal to 20-something. This article explains how important the branding an item and advertising an item is to make the product a success. Deanne Wade of course […]

In the Levis campaign that was started in 1984 and lasted till 1990, the main objective for Levis was to increase the sales of their jeans. The agency that created the campaign was Bartle, Bogle and Hegerty. The way that they managed to increase sales was by keeping the same ‘theme’ in all the advertisements, which was to associate young, middle-class males with the product. […]

1.0 Introduction. 1.1 Background. “Social networks, such as Facebook and MySpace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to influence each other’s behaviour. This potential viral or social effect can have significant impact on the success of these companies […]

*BEST PRACTICE: Customer *loyalty _The limited number of business contacts, the difficulty of recruiting new business customers and the cost of some business products or services all mean that maintaining customer loyalty is key to B2B marketing success. Sara Goodwins looks at some popular approaches to this problem_ Is it easier and less expensive to sell to existing customers than to find new ones? Of […]