Advertising brief – Bill Abdul Hak Client: Etihad Airlines Background to the product and Ad campaign. -Introduction of the brand. Etihad Airline is one of the leading international aircrafts, and in just five years they have flown more than 17 million Guests to more than 50 destinations across the Middle East, Africa, Australia, Europe, North America and Asia. With their multi national campaigns , Etihad […]

United Airlines employees seem utterly incompetent. The recent dog death incident is only the latest in a string of situations in which United employees have screwed up. But the incidents don’t reflect a competence deficit at the airline; they reveal a culture problem — and United’s leaders must take specific actions to fix it. United Airlines CEO Oscar Munoz must take specific actions to fix […]

AIRLINE REGULATIONS Research Paper AVSC 1220 TREVOR CARTER ID # 10524707 *The airline industry operates like the veins of the United States by pumping precious cargo throughout the country. Most *people don’t realize how different the airlines were a few decades ago. The entire industry was regulated by the government. Regulation is usually considered a more socialistic liberal idea that is opposed by conservative capitalists. […]

04 – 18 – 2012 Ariel Kramer Summary Frank Lorenzo, in 1986, owned one of the largest airline networks in the world. From a small investment in Texas International Airlines, after restructuring it and bringing the company to profitability, Texas Air bought Continental for $154 million. In order to reorganize the corporation as a more viable enterprise, Lorenzo took Continental into bankruptcy. This process caused […]

This document focuses from the perspective of teachings from class 1 of Marketing. The teachings of the class 1 are: Value for the customers, customer satisfaction, marketing approach, profit making at a superior service and building relationship with customer Singapore airlines goal is service excellence at a profit. Service excellence is achieved by providing a value for the money in general. But, Singapore airlines tried […]

After September 11th, there was a great deal of turmoil in the airline industry as a tremendous amount of money was needed to be allocated toward other things such as security enhancements. As a result, most airlines cut back costs in other departments, especially in the department of training. However, some airlines deemed training their employees effectively to be pertinent to their development, and thus […]

Delta Airline started its operation in 1928 as a small airline with the main aim and objective of providing a reliable air transport. Currently, the airline’s operations are scattered all over the world as they operates in 52 countries with 0ver 308 destinations across the continent. The American based airline, Delta Airlines has been the only major airline that flies to Africa as the other […]

Imagine Widgets Airlines, Inc. operates 18-seat commercial flights between New York City and Washington, DC. After 10 seats have been sold on each aircraft, the company has reached the break-even point. Should Widgets consider offering a discounted fare for seats 11 through 18? Yes. Widgets Airlines, Inc. should offer a discount on the remaining seats. What are the advantages and disadvantages of not offering a […]

Southwest Airlines on Forbes Lists #220 Top Regarded Companies #112 World’s Best Employers #339 Global 2000 #430 in Sales #277 in Profit #976 in Assets #344 in Market value #35 America’s Best Employers #114 America’s Top Public Companies #125 in Sales #103 in Profit #235 in Assets #152 in Market value Southwest Airlines Co. provides scheduled air transportation services in the United States and near international markets. The company operates Southwest Airlines and AirTran Airways that provide scheduled […]