As a giant in the airline industry, JetBlue Airways, with record-breaking operating revenue of over $320 million in the last quarter of 2001, has become resolute in issuing stock for the first time in the U.S. Stock market via an Initial public offering (IPO). John Owen, CFO of JetBlue Airways, alongside financial management plans to issue 5.5 million shares and is in pursuit of establishing […]

The 4 Ps «Marketing Mix» Of British Airways Content: 1) Introduction: * History of the company * Marketing Mix 2) Applying theory * Product * Place * Price * Promotion 3) Conclusion British Airways was established in 1971. In 31 march 1984 it was including 2 national airline companies (BOAC, BEA) and 2 regional airline companies (Cambrian airways, Northeast airlines). BA which is for British […]

Introduction: Strategic planning is the process that an organization undertakes to ascertain its mission and way forward. Strategic planning helps an organization provide a direction to implement and achieve its objectives both in the short and the long run. It is nevertheless very significant to comprehend and distinguish that every plan that is chalked out by the organization cannot be termed as strategic. For that […]

If you were to think about your last journey on an aircraft, which features would spring to mind? The cramped, overcrowded space? The stuffy air? The smelly toilets? Thankfully, as passengers, we only have to bear these unpleasant idiosyncrasies of aircraft cabins for a relatively short time. Imagine if this was your workplace. As British Airlines (BA) rightly notes, exclusions from health and safety legislation […]

Figure: British Airways Organizational Structure British Airways has a unique organizational structure led by a general manager, who is answerable to the Board of Directors. Being a global company, the British Airways has several branches across the globe. These branches are led by branch managers, who are in turn answerable to the general manager. The branches are divided into a number of departments such as […]

Introduction British Airways is the largest international airline in the world. It is based at the busiest international airport in the world named Heathrow Airport withholding 42% of land slots. It has a global flight network through partners such as American Airways in the US and Qantas in Australia. It serves about 150 destinations in some 75 countries. British Airways is, through its subsidiary British […]