Integrated Marketing Communications (IMC) ensures that all forms of communication tools within the marketing plan are linked together. As an organization wishes to promote a new product or service, there should be a detailed and careful approach to achieving the objectives within the marketing campaign. Utilizing a variety of promotional methods which are coordinated together, can strengthen the campaign since they are designed to reinforce […]

THE BUSINESS VALUE OF INFORMATION SYSTEMS CASE STUDY: AMAZON Isabel Maria Arroyo Moreno Business Information Technology Module BSc Business Management with HR Greenwich School of Management, University of Plymouth (London) Submission date: 8th December 2011 Word count: 2. 776 Table of Contents Executive Summary4 The Business Value of Information Systems5 Introduction5 Business Value of Information5 Business Information Management through Information Systems6 The Value of Information […]