Brand auditing is a diagnostic tool than helps an organization to understand and evaluated what its brand strategy is, what it stands for, how clearly it is delivering the message and how it is perceived at all consumer touch points. Holistically brand auditing is an endeavor to understand the brand identity of a product or organization and how it is living up to the desired […]

It is very convenient for a CPA to use Computer-Assisted Audit Techniques (CAATs) when auditing a business. CAATs may improve the effectiveness and efficiency of auditing procedures. They may also provide effective test tests of controls and substantive procedures where there are no input documents or a visible audit trail, or where population and sample are very large. The purpose of this Statement is to […]