The researches in the area of global branding suggest that each country is unique and requires detailed approach when a new global strategy is developed. Market globalization pushes the companies to developing global standardized branding programs. Global branding and global advertising must make the product successful on the international market. In order to fulfill this task, it is necessary to review the current branding practices, […]

Every person in this world has some abilities which make him unique and make him distinguishable from everyone else. That’s the main idea behind brand ‘You’. I have some abilities which make me different and add to my value in the market. This feature of distinctiveness is observed by many HRD’s when they induct fresh workforce from the market. There are so many ways to […]

The acceptance of products of foreign origin by Chinese consumers is with a genuine enthusiasm and due to various seasons: better quality, good reputation, greater diversity of choice, more attractive appearance, a feeling of liberty, new arrivals and so on. During the recent period everything that has a foreign name had to be of good quality, high price, and all those who consumed these products […]

Jennifer Lopez, the promoter (and owner) of the products of the second advert is a very well known image in the celebrity world, and therefore has a bigger influence on people than if she was an unknown woman. The fact that she’s naked might also help her with the publicity, however unless we presume that many women are bisexual or lesbian, this fact perhaps isn’t […]

INTRODUCTION Branding has long been associated with marketing of products. Today, however, branding has grown beyond the image of a product to include branding of cities and other places (Dinnie 2011). This is due in large part to the increase in competition facilitated by globalization. Nowadays, cities and other places are increasingly competing with each other for investment, attention, shoppers, visitors, talents, events and the […]

According to the AMA (American Marketing Association), Brand is a name, term, sign, symbol, design, or a combination of all used to uniquely identify a producer’s goods and services and differentiate them from competitors. Specifically, a brand is a name “yahoo. com” logo, jingle ‘bus 2 minutes’, “Maggie”, slogan ‘sense and simplicity’, “PHILIPS”, package design, spokesperson, color Red color,” Vodafone” which consumers associate with a […]

A strong brand and international track record will attract equity funds and equity-related capital funding for an international acquisition. Retail sector is making extensive contribution to the economy, employment and regeneration (14 March 2007). More than 3.2 million people work in retail and it is now the UK’s third largest industry behind business services and the health sector Retail employment is so crucial to today’s […]

Following the deregulation of the telecommunication industry in United Kingdom, a number of competitors and substitute products have emerged. With the mandate under the Communications Act 2003, the Office of Communication (OfCom) was established as a regulatory office for the UK communications industries, which includes television, radio, telecommunications, and wireless communications services. Its scope, under the Communications Act 2003, is as follows: 1. to further […]

BRANDING ESSAY Subject: The brand as an aspirational and cultural agent 14/03/2013 According to Philip J. Kotler “a brand is a name, term, sign symbol or design, or a combination of them to identify the goods or services of one seller or a group of sellers and to identify them from the competitors”. This definition expresses the brand as the sum of the representations that […]

Brand equity is the manner in which the customers perceive the commodity in the market. When goods and services are branded in a way that impresses the client, the purchase power becomes high as opposed to the product that is not branded. Keller and Lehmann (2003), supports the fact that branding of the commodities is very important to the consumers because it increases the taste […]