Why recently ads have used old Hindi songs in place of jingles? SWITCH on the telly and chances are that you will catch an old Hindi number. Now, they could either be from the numerous music channels playing retro numbers or songs running on television commercials . And with so many commercial breaks, one sees more Hindi songs as jingles for TVCs than the original […]

Title: Examine the underlying factors in the current success of a well-known fashion brand of your choice and assess the extent to which the brand’s success looks set to continue. Word counts: 1218 This essay will introduce a well-known fashion brand, ZARA, and illustrate the underlying factors in the current success of its company. Meanwhile, it will also evaluate ZARA’s prospective development and provide possible […]

This shoe placed Nikkei on the map, and after it came out, all other brands had to offer similarly shock-absorbent soles. In 1972, Phil Knight (Nines founder and current CEO), was able to convince several marathoners to wear Nikkei shoes during the Olympic trials in Eugene, Oregon, where the company started. Later, Nikkei ran a campaign saying that “Nines were worn by four of the […]

Following this powerful flow and the popularity reached with the Aviator, during the following years they Introduced In the market new versions of the classic model (this mime for shooting sports) with the “sweat bar”, and gradient lenses. Secondly, talking about lifestyle and cool, they introduced in 1952 another classic, the “Ray-Ban Wayfarer”. This model became popular in Hollywood and has been used by a […]

Acknowledgement We are thankful to Almighty Allah for His help in the completion of the project. We are thankful to our respected teacher Mr. KASHIF SAEED for his keen interest and support in providing us the needed information and we like to thanks for assigning us this project that has helped us in learning the basic concepts of marketing management. [pic] First of all we […]

Nike Just Do It Nike is a huge company. Nike just do it campaigns and their commercials are well known throughout the sports community. Nike developed their name and company very well. Nike invests almost all their time on the commercials and their products so they can make the best quality. The Nike just do it campaign started in 1988 in an agency meeting. The […]

ABSTRACT Co-branding is pairing of two products in marketing context such that a new product, revised price, different distribution channel or promotional deal comes into existence. The two main types of co-branding; corporate co-branding and retail co-branding are for a global organization; British Petroleum is discussed in the following document. A corporate co-branding partnership is formed with Siemens Power Generation and retail co-branding partnership is […]

As September ends, the presidential candidates are in the home stretch of the campaign. Ask our sitting president or nearly anyone else keeping an eye on electoral politics and they’ll tell you: mobilizing a community of volunteers is one of the most important things you can do to win an election. In 2008, the Obama for America campaign implemented a community organization model we dubbed […]

The purpose of this brand audit is to analyze the brand Jang Newspaper and determine the true personality of the newspaper. The brand audit covers the key attributes that are associated with Jang, the specific needs that the newspaper caters to and which particular the target market that it serves. Finally the audit has CBBE model that identifies the equity of the brand and certain […]

Tuesday night marked an exciting moment for online video talent. Bringing together 2016’s biggest internet stars, the honored the best of the web’s video content creators. Among the event’s 44 award categories was Best Brand Campaign, and this year’s winner is a familiar face: YouTuber, podcaster, writer and actor . It’s been a big year for Helbig — she starred in a movie, , published […]