Essay on “Analyzing the Automobile Industry”: Solution Essays
There are many automobile firms operating in the United States of America. These include General motors, Toyota, Ford, Nissan and BMW. General motors uses differentiation as its generic strategy (Hood and Lowry, 2004). Under this strategy, the company emphasizes that it longs to manufacture a car that can suit very pocket. Therefore, there are vehicles for high income earners, middle income earners and those that […]