The Service Company Can Differentiate Its Service Delivery
Principles of Logistics and Marketing Essay “The service company can differentiate its service delivery in three ways: through people, physical environment and process” (Kotler P, 2005). Introduction: In today’s competitive marketplace companies are competing strategically through service quality for better differentiation. In certain time of period the successful companies were using marketing mix model of four elements: Product, price, promotion and place. However later on, […]