What do you think of the view that obsession with money and the new consumer culture of the 1920s dominates human thinking and behavior in ‘The Great Gatsby’? One of the key themes in The Great Gatsby is ‘The morality and importance of Wealth’ in high end New York social circles of the 1920s. Fitzgerald himself lived during this period of significant culture change in […]

Bibliography Executive Summary Global Consumer Products Company, a well-established company decided to launch a new product range. That is Baby Soap ranges. Suddenly they identified a need of a Brand Manager for this product ranges. And decided to recruit a person externally. Since this was not pre-planned and the company is in a hurry to introduce their new product to the market, the recruitment and […]

A study on consumer perception on nokia phone in Kanyakumari district Introduction:- Nokia phone is the biggest brand company industry globally. it is most chepaest which gave more Features. Nokia provide the cheapest rates according to other competitors and well known for the lowest price all over the price. People are ready to pay extra but want the good back from the usage of the […]

“Personality type and its effect on Consumer Behavior” | | | | Submitted by: Ashu Gurtoo| 09bshyd0186| Project Proposed: “Personality type and its effect on consumer behavior” Description of the project: We will first try to understand what is consumer behavior What do we really want to study when we say that we want to study consumer behavior? * Why consumers make the purchases that […]

General statement on the question, who are the winners and losers of a consumer society? Main body Who are the winners in a consumer society? Tesco’s are they a major player? How supermarkets use their power of seduction. Out of town shopping, how influenced are we? Power – supermarket wars Cheap labour Who are the losers in a consumer society? The seduced and repressed. Conclusion […]

The world is at an inflection point where the way businesses interact with consumers, understand their user behavior, and create customer stickiness are seeing a 360° change. Among these businesses, the ones growing by leaps and bounds are in fintech space proving detrimental to traditional banking system. Clearly, next five years will be very exciting for digital businesses. Learning from Consumers There is the incipient trend of the learning economy emerging from the […]

Nowadays marketing is linked with pejorative definition, for many critics it is related with an hedonistic lifestyle. Hedonism is a philosophy an ethical system that evaluates the pursuit of pleasure as the highest good. In this article hedonism and marketing are related with materialism which can be defined as the pursuit of gathering as many material goods as possible in order to achieve happiness. This […]