Introduction Consumer behaviour patterns are influenced by the culture, the psychology, the social and financial status of the person making a shopping excursion. The success or failure of the venture is affected by when, where, how and why people make the decision to go shopping. This report investigates the differences between the genders when fashion buying decisions are made. It seeks to determine if there […]

DUST aims to give “So Much More” to their clients and they do this with the creation of an effective racketing strategy. They target people who demand a high level of entertainment with a variety of program offerings such as Movies, Music, News, Comedy, Documentaries etc, for the entertainment of their clients thus creating and delivering value to the customer. The customer may choose what […]

RESEARCH PROPOSAL 1.0 The Research Topic The general field in which the research will derive from is brand image and the particular domain of this field in which the research will focus on will be that of consumer behaviours i.e. their purchasing decisions towards a particular brand or store and how they perceive brands. The primary aim of the research is to determine how brand […]