As one of the largest and most sought after technology companies in the world, Dell stands as a multinational corporation, employing over 90,000 people all over the world. It produces, sells and services computers. Over the years, it has gained immense popularity for its mass customization and cost reduction processes. It is also known for its commitment to innovation and creative energy as well as […]

Subject: Assessment of Krispy Kreme Doughnuts Incorporation 1.1 History and Products of Krispy Kreme Doughnuts Incorporation Krispy Kreme was founded by Vernon Rudolph in Marshall County and originally commenced with a doughnut method, a pack of cigarettes and a dream.  Even though from its creation the firm has frequently encountered business hardships due to economic and competitive conditions, they still manage to enter the market […]

Corporations Strategic Choices Introduction Apple Inc was established in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Ronald Wayne later sold his shares to the other two partners and ceased to be a partner. During the foundation of the company Mark Markkula provided with funds and expertise to operate the company. The headquarters of the company are based in Cupertino, California. The company manufactures […]

Abstract This report presents a business and marketing analysis of McDonald’s Corporation, one of the biggest brands in the fast food industry. This report highlights the main business activities of the organisation, as well as provides an overview of the fast food retail industry and McDonald’s the competitive environment of McDonald’s. The market entry strategy of McDonald’s and a critical analysis of its marketing mix […]