Vision is a phrase or sentence that tells where the company wants to be in the future. In the case of Nike, its vision is to become a truly global company with international sales and a diverse and united workforce as well as to have dedicated retailers around the globe who work for the betterment of the organization. Mission is the reason for existence of […]

Nike Creative Brief Key Fact:Nike is brand name that is well respected and has a long-standing history. The brand name Nike is almost synonymous with the word “sport” or the term “athlete. ” Problem Communications Must Overcome:Nike is the leader in Textile – Footwear and Apparel, despite this Nike is still seen by some as unethical because of their labor practices overseas. Communications Objective:Nike hopes […]

Nike has experienced many political and legal issues throughout its lifetime. From claims the company has used and continues to use sweatshops, to ties with terrorism, Nike has had a lot to overcome. These issues Nike has faced has shaped their current marketing strategies and led them to become one of the most recognizable brands in the world. The largest political issue Nike has faced […]