A Marketing Analysis Apple Inc. vs Dell Inc.
INTRODUCTION The global computer hardware industry grew by 4.8% in five years time from 2001-2005. The industry generated a total market value of US$366.9B in 2005. The market consists of computers, servers, mainframes, workstations and peripherals. The most lucrative segment in 2005 was attributed to the demand of personal computers with a total market value of US$208.2B, representing to 56.7% of the overall market value. […]