The basic shift experienced when changing over from conventional brick-and-mortar business to e-commerce is the one from the physical marketplace to the digital cyber ‘marketspace’. Obviously, the first step in the direction of e-Commerce is having a web presence or a web site or portal in the World Wide Web that provides instant and easy access to all information that the business concern may want […]

There’s a competition between businesses in who can get to the top, so the most amount of people ill see and even click on their website and their most likely to receive the most business. Search engines look for the search term entered within the sites they’ve collected. Searches are then listed in their determination Of how relevant the site’s content is to the term […]

We are in a critical state of change in the context of business activities and strategies. Today, huge percentages of multinational companies are shifting their sales toward internet sales, like has been done by RyanAir, Easyjet, etc. These companies experienced the cost-saving benefit of making their sales online and they plan to increase their online sales percentage further in the future. What has been done […]

E-commerce is widely used in the world today and becoming ubiquitous, as it is rapidly expanding in businesses for sales and purchases of goods and services introduced in the worldwide market. According to the research, “the global retail market would gain $25.038 trillion in 2019, and an increase of 4.5% compared to the previous year” (Lipsman 2019). The efficiency and convenience of using e-commerce in […]

Introduction This report demonstrates the main lessons learned from the practical activity that included the start-up of an online business. First, a description of the online business concept is given, including an analysis of its trial, covering the main advantages and disadvantages of the system. This is followed by an analysis of lessons learnt during this process. Subsequently, the main marketing and selling strategies are […]

Table of Contents Definition and background2 Reasons for growth of e-commerce in East Africa. 4 Influence of e-commerce on trading practices in East Africa. 5 Types of e-commerce8 Challenges facing the growth of e-commerce in East Africa. 9 1. Poor infrastructure9 Computer illiteracy9 Lack of proper regulation9 Inadequate capital10 Inadequate personnel10 Conclusion10 References11 Definition and background E-commerce refers to business conducted through the use of […]