Ezra, a trendy Spanish clothing retailer founded in 1975 by Manioc Ortega in La Curran. It is a flagship retail store of Inedited Group, a holding company that owns other fashion brands such as Misaims Audit, Berserk, Pull and Bear, Strabismus, Kiddy’s Class, and Shoo. The company still lives by the simple idea of Amoco Ortega to link customer demand to manufacturing and link manufacturing […]
In analyzing the case we find that Ezra did not appoint a CIO; had no formal process for setting an IT budget; did not have policies in place to select specific technology investments; required no formal Justification for IT efforts; and did not conduct cost/ benefit analysis for IT projects. All of these elements are critical components to the success of IT and business overall. […]
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