2 PAGE ADVERTISING ASSIGNMENT (ARTICLE ATTACHED)
The purpose of this assignment is for you to propose a sales promotion based on what you know about the product and the target market. For this assignment, read Case 2 that is titled “Marketing Sports Equipment” on page 362 of your textbook. After reading and studying the details of the case, respond to the following questions with thorough explanations and well-supported rationale: 1. Academy […]