Deliverable 5 – Special Focus on Business-to-Business (B2B)
Competency Apply management strategies to a business-to-business (B2B) salesforce. Scenario Information You are the regional sales manager for International Herb Express (IHE) which is a large, US-based spice & herbs supplier. IHE sells to other businesses that purchase bulk spices and spice blends for use in their end products. The primary customers are baking and soup mix corporations that sell to other businesses, for […]