Human Nature By Mark Twain
Conformity is defined by Zimbardo (1992) as, ‘A tendency for people to adopt behavior, values and attitudes of other members of a reference group.’ Mann (1969) identified the two major types of conformity: normative conformity and informational conformity. Normative conformity is caused by a desire to be liked. People conform because they think that other members of their reference group will like and accept them. […]