Watch this video about marketing research and complete the worksheet. Merchants of Cool Videohttp://www.pbs.org/wgbh/pages/frontline/shows/cool/view/Video worksheet: the Merchants of Cool.  They are the merchants of cool: creators and sellers of popular culture who have made teenagers the hottest consumer demographic in America. But are they simply reflecting teen desires or have they begun to manufacture those desires in a bid to secure this lucrative market? And […]

The paper must be: two pages, double-spaced, with one-inch margins (the default in WORD is 1.25”), using a 12 pt. Times New Roman Font. Watch the Persuader’s Video and complete the worksheet. The video details the process to create advertising for a new airline. It also illustrates how marketers find the right way to communicate with customers. The video can be found at the PBS […]

Case Study- Scholfield HondaIf you want to study consumer behavior, probably the best place to start would be a car dealership. Cars are a big investment. Most people spend upwards of $20,000 on a new car and $6,000 or more on a pre-owned vehicle. In the United States, where we drive pretty much everywhere, your car is your first contact with the world. One look […]

This case study should be 750 words.Case Study- Numi Organic TeaNumi Tea founders, siblings Ahmed and Reem Rahim, immigrated to the United States when they were young children and grew up in Cleveland, Ohio. Reem became a biomedical engineer. Ahmed traveled the world as a photographer and settled for a time in Prague where he opened two tea shops. Reem eventually left her career to […]

Case Study- Kodak Kodak’s Graphic Communications Group (GCG) “is a unit of Eastman Kodak Company, the world’s foremost imaging innovator. The Graphic Communications Group provides commercial printers, packaging printers, publishers, data printers, and enterprises with one of the broadest portfolios of technologies, products, and services in the graphic communications and document capture industries.” GCG divides the array of goods and services that it markets into […]

Case Study- Smart Car Tiny car, tiny price tag, tiny gasoline bill. The Smart Car, made by Daimler’s Mercedes Car Group in Hambach, France, first appeared on U.S. roads in 2008, just as prices at the gas pump were hitting record highs week after week. The timing could not have been better. Tired of emptying their wallets every time they filled their gas tanks, many […]

Case Study- Taza Chocolate Taza Chocolate, a small Massachusetts-based manufacturer of stoneground organic chocolate made in the classic Mexican tradition, sells most of its products to retailers, wholesalers, and distributors throughout the United States. Individual customers around the world can also buy Taza chocolate bars, baking squares, chocolate-covered nuts, and other specialty items directly from Taza at the company’s website. If they live in Somerville, […]

Case Study- Southwest AirlinesSouthwest Airlines is a unique and powerful brand in the airline industry. The company has its own distinctive way of marketing and delivering air travel to customers, a way that other companies in the airline industry, as well as outside of it, might find instructive.“Southwest Airlines was incorporated in Texas and commenced Customer Service on June 18, 1971, with three Boeing 737 […]

This is the instructions my professor gave us for this paper “For this project, you will choose three retailers that compete in the same sector of the marketplace (i.e. Target, Costco, and Walmart). You will select two concepts from the Solomon book, and two concepts from the Underhill book, and you will analyze (compare and contrast) your three retail outlets in the context of those […]

Watch this video about marketing research and complete the worksheet. Merchants of Cool Videohttp://www.pbs.org/wgbh/pages/frontline/shows/cool/view/