External link to Case Study – Blu Dot

Case Study – Blu Dot

Blu DotWhen a trio of college friends with backgrounds in art and architecture started moving into their first apartments in the late 1990s, they were frustrated to find that when it came to furniture, they couldn’t afford what they liked and didn’t like what they could afford. Happily for many future furniture shoppers, however, this frustration led the three to found Blu Dot, a Minneapolis-based […]

External link to Nature’s Candy

Nature’s Candy

Marketing Plan Analysis ProjectEvaluate the marketing plan for Nature’s Candy. Tell me how good a job they did putting together their plan. 1. Provide an introduction and background on the company. (This should be at least one complete page)2. The “strategy” of their marketing plan, including the strategic mission of the firm and the mission statement.3. There must be a SWOT analysis and discussion of […]

External link to Marketing


The paper must be: two pages, double-spaced, with one-inch margins (the default in WORD is 1.25”), using a 12 pt. Times New Roman Font. Watch the Persuader’s Video and complete the worksheet. The video details the process to create advertising for a new airline. It also illustrates how marketers find the right way to communicate with customers. The video can be found at the PBS […]

External link to Marketing


Read the following three articles and provide your thoughts on the phenomenon of privacy and social media marketing. The response must consider the issues of social media privacy and be at least two full pages.https://www.cpomagazine.com/data-privacy/new-research-study-shows-that-social-media-privacy-might-not-be-possible/https://www.pewresearch.org/fact-tank/2018/03/27/americans-complicated-feelings-about-social-media-in-an-era-of-privacy-concerns/

External link to Managing Marketing Function

Managing Marketing Function

Managing the Marketing Function Project Management Course Coursework description: Read the following questions and make sure you answer all parts listed for each question. You must email your coursework as one document in MS Word format to m. [email protected] ac. The UK by the deadline of 12 noon on Friday the 20 January 2012. You must also submit an identical hardcopy of your coursework to […]

External link to Example of a Marketing Research Question

Example of a Marketing Research Question

”The freer the market, the freer the people.” Do you agree or disagree? A free market implies minimal state interference, so prices are determined by demand. It has both advantages and disadvantages. Product quality is a key factor in competitiveness, and manufacturers have to innovate for adapting to customers’ preferences. The free market makes the shortage of goods impossible because demand creates supply. On the […]

External link to Unit 1 – a Managerial Approach to Marketing

Unit 1 – a Managerial Approach to Marketing

Kimberly Bell American Intercontinental University Unit 1 Individual Project MKT640 – A Managerial Approach to Marketing November 11, 2012 Abstract This paper reflects challenges brought on by starting up a new product, the effectiveness and efficiency of technology when marketing, and the battle of legal and ethical complication. Given are examples of different situation of each topic to demonstrate how each take place when starting […]

External link to Coca-Cola Marketing Strategy

Coca-Cola Marketing Strategy

1)Discuss the attitudes and related beliefs toward coca-cola of intensely brand- loyal consumers (perhaps like those who were upset by the new coke in 1985). How might their attitudes and beliefs differ from those of less involved, less loyal consumers? What marketing implications would these differences have? 2)Do you think it’s possible for consumers to be loyal to more than one brand of soft drink? […]

External link to Global Marketing

Global Marketing

Introduction and Company Background Tesco PLC is the largest British retailer in terms of both global sales and domestic market share with profits that exceed ? 3 billion. Currently, the company is the third largest after Wal-Mart and Carrefour in terms of revenue but only second to Wal-Mart in terms of profits. The company has diversified its market target into clothing, food, financial services, drink, […]

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