The paper would discuss the importance of the market research for the development of effective segmentation and marketing strategies for one of the given grocery stores. The grocery store that would be highlighted and discussed throughout the paper is Kudler Fine Foods. Marketers these days heavily rely on the information gathered through the market research for taking certain decisions such as, producing a product, launching […]

Ch 1 Question 1 Which of the following statements is correct? ) Marketing is the term used to refer only to the sales function within a firm b) Marketing managers usually don’t get involved in production or distribution decisions c) Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole d) Marketing is the activity, […]

Introduction The global alcoholic beverages industry was found to have produced around 183bn litres at the end of 2004, increasing steadily at approximately 2% annually since the end of the 20th century. The industry is segmented into the different types of alcoholic drinks, and also the several different brands offered by various industry players. Over the last couple of decades, a number of mergers and […]

Background We will be discussing on the various techniques involved in the marketing plan for an organization in order to make reach the product to the customers. The report given here summarizes the various activities involved in marketing the end product named “CE 13” of Citroen which is an eco-friendly as well as helps in maintaining our greener environment. 1. Executive Summary Citroen was founded […]

Content marketing is hugely preferred these days especially because of the digitalization of almost everything that a seller believes in selling. Driving the traffic to your website, increasing engagement and enhancing the brand visibility are some of the objectives for which content marketing is carried forward. So here are several tips and tricks that shall ensure that while you execute your content marketing plan 1. […]

The brand dominates the world market with more than 30 % of the market share in the world and 80 % in the United Kingdom. Generally, Duress is seen as a trusted brand that provides wellness and pleasure to its users. Indeed, it has recently expanded its range of products for the prevention against Suds to a line of product intended to lawful users. The […]

The purpose of a marketing audit is to review and appraise existing marketing activities and to look at the way the marketing is planned and managed, giving the opportunity for a systematic examination of each element of the organisations current marketing activity and achievements, and to objectively evaluate the effectiveness of the organisations investment in marketing. The marketing audit assists in the evaluation of the […]

The traditional concept of marketing involved the “set of activities & techniques that organizations undertake in order to sell their product. ” (Kotler & Keller: Ch. 1, pp 3-11). In other words, marketing function was restricted to selling products. Over the years, the business & consumer trends have changed and there is a paradigm shift in the marketing theory & approach. Marketing process is no […]

Case Study IKEA: Expanding through franchising to the South American market? Introduction This report is made by four, fourth year IBMS students for a marketing course. This report is based on a case from the book Global Marketing, by Svend Hollensen. The basis of this report is the international operating company IKEA. The main question that will be answered in this report is: Should IKEA […]

Question: This assignment has several purposes. It requires you to: Apply marketing theory to the activities of a specific organization. Instructions “Using one of the companies/ products/ brands we have used in our Learning Activities, identify and explain the five core marketing concepts. Describe and discuss the marketing strategy employed for one customer segment. This includes profiling one segment as a target market and each […]