Question: This unit is designed to develop students’ knowledge and understanding of marketing communications and the techniques used. While they will learn the underpinning theories and frameworks, they will also be able to relate these to realworld examples, including promotions that they are likely to encounter in their daily lives.  An organisation may create and develop a revolutionary new product or service. However, they need […]

Question: Discuss the objectives for this week and together design a simple system that involves at least two objects interacting. One of these objects must represent a food item of some kind (e.g. a cupcake or hamburger). The other object should represent a stall that the food item is sold from. Your system must involve at least two (2) associated objects that satisfy these rules: […]

Question: Task The marketing report is to be based on a company (product) of your choice. The company must have an online and offline presence. You are expected to analyse the current market conditions, target market, marketing mix and then formulate recommendations. It is suggested that you do NOT choose successful multinationals such as McDonald’s, Apple, Sony, Nike etc. You need to receive lecturer approval […]

Question: This assignment requires you to For a brand of your choice you are to give a ten-minute presentation covering the following issues The customer needs the product/service attempts to meet How the brand is differentiated from its competitors The market segments it targets The position it occupies in the market The changing factors in the environment that are likely to impact on the brand […]

Question: Case Study ‘National Health Service Corps: Putting members first drives enrollment’ Introduction The National Health Service Corps (NHSC) was started in 1972 in response to the healthcare crisis that emerged in the United States in the 1950s and 1960s. Older; physicians were retiring, and young doctors started to choose specialization over general practice, leaving many areas of the country without primary care medical services. The […]

Question: Background The Singapore Government has increased a higher casino tax of up to 22 percent of the gross gaming revenue. Singaporeans and Singapore permanent residents (PRs) will also have to pay 50 percent more to enter the casinos. The daily levy for Singaporeans and PRs will increase to $150 from $100 previously, while the annual levy will rise to $3,000 from $2,000. The changes […]

Question: Purpose of the Assessment To assess understanding of key principles and theories in economics and the ability of the students to apply these principles and theories to business and management scenarios. Assessment Task For this assessment you are required to discuss: a) The advantages of Government intervention in the economy when markets fail. b) The drawbacks of Government intervention when markets are assumed to […]

Questions: Choose a Saudi business (Almarai Company) and answer the questions: Identify the business briefly What is the business strategy? Describe its products and/or services. Identify its customer. (Segmentation, target market) Why do you think that customers buy their product and/or service from this company? Identify two competitors and describe how this business differentiates itself from them. Does the business have a competitive advantage? In […]

Question: Country Evaluation Assignment You will be allocated a country and required to conduct a business environment audit relevant to international expansion to that country. You should conduct a PESTLE analysis for your allocated country, describe and evaluate those aspects of the environment (political, legal, economic, socio-cultural and technological) in the potential global market that are relevant to and, have implications for, developing a marketing […]

Question: Topic “Identify and evaluate the social media/digital marketing strategy used by your company(Kylie Cosmetics).” Kylie cosmetics is owned by Kylie Jenner. The following are the guidelines: For each presentation, please give a breif introduction only to your chosen company. Integrate theory and critical analysis skills through practical examples of your chosen company (product/service). Creativity is encouraged – please include some form of class interaction […]