Question: Assessment brief: This assessment provides an exciting learning opportunity to share knowledge gained from your research in Assessment One Annotated Bibliography and Assessment Two Gastronomy Research Essay with an audience. Everyone in class will have undertaken different research and become somewhat of an “in-class expert” on their chosen topic. Sharing this expertise with fellow classmates presents a good opportunity for us to learn from […]

Question: IMC Campaign Plan Having completed Assessments 1-3 and based on feedback from your lecturer in these earlier assessments you will now need to revise and consolidate these assessments into a single written IMC Campaign Report. Again, remember this is an Agency pitch. Please note that this is not a simple cut and paste from Assessments 1-3. It must be theoretically sound, contain a good […]

Question: Task This assessment requires you to develop the remaining sections of a comprehensive international marketing plan for your selected organisation in the new Asian country target market. The aim is to recommend a marketing mix strategy that will enable the organisation to achieve its objectives in the new market. This includes: objectives for the first 12 months of your plan; strategic recommendations for the […]

Question: Marketing Of Brixton Discuss each of the following questions: 1.How is your brand marketed in different countries? 2.Does it use a standardized or customized approach? 3.Assess your brand’s global branding success against the Ten Commandments of Global Branding . 4.How has your brand’s marketing evolved in response to changing social, demographic, and ethical issues?   Answer: Brixton marketed with a standardized approach Brixton evolves […]

Question: his proposed scenario raises huge ethical concerns. Ability surveys came into existence in an effort to improve overall retention and provide shareholders with better results from their respective organizations. D. L. Harville (1997) reviews various studies conducted throughout the 1980s and 1990s and comes to the conclusion that the deterrence from general ability testing has decreased the overall candidate pool that once consisted of […]

Question: This assessment task requires you to develop a Marketing Environmental Analysis that comprises both the micro-environment and macro-environment. The micro-environment analysis involves a scrutiny of internal environment that facilitates specifying the strengths and weaknesses, while, the macro-environment analysis requires the scrutiny of DENPTC dimensions which will assist in specifying the oportunities and threats. Changes within the macro environmental forces are outside of an organisation’s […]

Question: What market are you focusing on? 1.Industry: 2.Market: Remember, this is a market, within an industry… Remember market is a group of customers within that industry – so segmented by demographics, geography or psychographics. We have asked you to focus on a specific geographical territory but you might also want to focus on a market within that. So for example Industry = Breakfast cereals […]

Question: Marketing Plan Australian wine company called Penfolds entering into market of UK with its Penfolds Grange wine. This section involves the development of the international marketing plan. complete the comprehensive international marketing plan. You are expected to develop a detailed market entry plan that will involve making decisions on issues such as: mode of entry; segmentation, targeting, positioning; and strategic options for the 4Ps, […]

Question: Answering the following questions: To what extent should the different elements of the marketing mix be standardised or adapted for your chosen country. Give a full justification for your ideas Applying the Customer Based Brand Equity model, critically analyse how your client could build and manage a strong brand in this new market Applying the concept of integrated marketing communications (IMC) critically evaluate three […]

Question: “Clever isn’t only something you can see, it’s also something you feel. To own tomorrow you need to be all kinds of clever and we can teach you how. So don’t just be clever, be all kinds of clever.” (Voice over: LTU Video). La Trobe University has released its ‘All Kinds of Clever’ campaign depicting all the different skills and attributes which can make […]