1. 0 ELEMENTS OF THE MARKETING MIX 1. 0. 1 PRODUCT Subway offered a menu with wide variety meal and better quality fresh product such as pasta, salad, desserts, soup, the chain’s flagship sandwich which is the classic BMT, the 7 under 6 menu which featuring seven submarine sandwiches with 6 grams of fat or less, fresh veggies which already boasts lettuce, tomato, red onion […]

Executive Summary Tablet PC has been advertised as the wave of the future for reading, gaming, and media consumption for quite some time now. However, the idea of Tablet PC has not been as popular or widely accepted in our country because of the sky-scraping price. Our company, Zeus Technologynology is preparing to commence a new, innovative and cost-effective line of tablet computers. Our product […]

Bridgeton Assignment 1. The overhead allocation rate used in the 1987 model year strategy study at the Automotive Component & Fabrication Plant (ACF) was 435% of direct labor dollar cost. Calculate the overhead allocation rate using the 1987 model year budget. Why do you get different numbers? 2. Calculate the overhead allocation rate for each of the model years 1988 through 1990. Are the changes […]

Water is the fountain of all life. Even a toddler knows that it is a commodity with utmost Importance. Nearly 60% of our body weight comprises of water. Water can also be the cause to a great deal of misery specially in India where contaminated water continues to bring down millions with diseases like diarrhea, dysentery, haploid, jaundice and Castro-enteritis. Getting pure drinking water in […]

Relationship marketing has become one of the most important tools for companies in the modern era. Those organisations which have not managed to apply efficient relationship marketing instruments were destined to lose their clients. On the contrary, by building intimacy with their customers, other companies have managed to acquire many new customers and retain existing ones. Relationship marketing has become particularly vital for companies in […]

Marketing is everywhere. Formally or informally, people and organizations engage in a vast number of activities that we could call marketing. Indian consumer today is economically far better off than his earlier generations. The coming years will bring full of high-return marketing opportunities. By closely watching the hottest trends, a marketer can make smart choices that let him step ahead of his slower-moving competitors. In […]

Introduction Marketing refers to the process of management through which goods and services move from being a concept on to the consumer, a process which broadly consists of the identification, selection and development of a product, pricing, distribution and its promotion (Gladden 2005). Sport marketing therefore involves the application of these processes in the development of sport products to enhance their consumption on the one […]

The Coca Cola Companies Marketing Strategy Runninghead:COCA-COLA COMPANY’S MARKET 1 The Coca-Cola Company’s Marketing Strategy and Marketing Mix Duane T. Quesnoy Jones International University… Premium International Marketing Mix used to convey an organization’s strategic positioning of their marketing mix. The 4Ps can then be utilized to form a marketing plan to pursue a defined strategy… Premium Coca Cola Internal And External Factors from the soft […]

Factory building is a factor which should receive serious considerations on the part of the management of every industrial enterprise, new or old, big or small. Once the plant location is decided upon, the managementa€™s next important task is to raise a suitable buildings for the plant. A modern factory building is much more than a mere work-shed. It is required to provide protection for […]

S. Watson Group, which in turn is part f the world wide company Hutchison Hamper Ltd. The company currently operates over 2,200 stores and 900 pharmacies In Asia, and has for the third year running been voted the No. 1 In retail- Pharmacy and Drugstore category of Sais’s top 1,000 brands. (Watson,2010) Watson began as a small dispensary in Guanos, China in 1828, providing free […]