Summary of key issues, evaluation of key issues, proposed solutions, recommendations, and application of marketing concepts/theories.Case Analysis 1 Enterprise Rent-A-Car Instructions Please read the case: Enterprise Rent-A-Car and complete the case analysis.  Question to be addressed in your case analysis: With the rise of ride-sharing services (i.e., Uber and Lyft), car rental companies are losing  customers today. Use the information from the case study and conduct your […]

For this written sales project let us say that the inventor of this product approached you to help him sell his cleaning products through a retail chain here in the US market. Your task is to review the product, and determine who you think are the best target markets (customers) for a product like this. Identify one large retail chain that you think should carry […]

In this assignment, you will create a Situation Analysis. Use the information listed, as well as your own knowledge and research, to complete the provided situation analysis template. Additional research should include the use of the company’s Website, the course textbook, and other online sources.Old SpiceHistory:The first Old Spice ® product, called Early American Old Spice for women, was introduced in 1937, closely followed by […]

Assignment ContentMany digital and social media sites are widely used in marketing strategies.Identify a consumer-focused Fortune 500 product company that could benefit from better use of social media. Not what they already have, but what might be new to enhance their marketing strategy.Prepare a 15-slide presentation with detailed speaker’s notes and visuals elements. Apply reference citations within each slide speaker notes (not a separate slide).Complete […]

Assignment ContentMany digital and social media sites are widely used in marketing strategies.Identify a consumer-focused Fortune 500 product company that could benefit from better use of social media. Not what they already have, but what might be new to enhance their marketing strategy.Prepare a 15-slide presentation with detailed speaker’s notes and visuals elements. Apply reference citations within each slide speaker notes (not a separate slide).Complete […]

Assignment ContentMany digital and social media sites are widely used in marketing strategies.Identify a consumer-focused Fortune 500 product company that could benefit from better use of social media. Not what they already have, but what might be new to enhance their marketing strategy.Complete the following in your presentation: Presenters notes and referenceSlide 1 – Identify the consumer-focused product company that could benefit from better use […]

Assignment ContentMany digital and social media sites are widely used in marketing strategies.Identify a consumer-focused Fortune 500 product company that could benefit from better use of social media. Not what they already have, but what might be new to enhance their marketing strategy.Complete the following in your presentation: Slide 1 – Identify the consumer-focused product company that could benefit from better use of social media. […]

Use the information listed, as well as your own knowledge and research, to complete the provided situation analysis template. Additional research should include the use of the company’s Website, the course textbook, and other online sources.Old SpiceHistoryThe first Old Spice ® product, called Early American Old Spice for women, was introduced in 1937, closely followed by Old Spice for men in 1938. The Old Spice […]

SUMMARY REPORT What is marketing channel? Are sets of interdependent organizations involved in the process of making a product or services available for use or consumption? They are set of pathways a product or service follows after production, culminating in purchase and use by final consumer. The importance of channels: One of the chief roles of marketing channels is to convert potential buyers into a […]

1) For this assignment I decided to visit the Tom Thumb Supermarket located in Lovers Lane. When I walked into the supermarket the first thing I saw was a stand in the middle of a small-like room in which people get the kart to do their shopping. In this stand there were organic fruits such as apples, peaches, melons, kiwi and a couple of other […]